The Oscars of the Lingerie Industry!

77 participating brands

19,560 nominated stores

2,250 finalists

564 winners

Once a year the best lingerie boutiques and stores in Italy, Germany, the UK and North America are invited to prestigious venues to find out if they are a winner in the Best Shop Awards. The contest was first launched in Italy with Le Stelle dell’Intimo, then to the USA with The Best of Intima Awards, in Germany with Sterne der Wäsche, in the UK with Stars: Best Shop Awards and most recently in 2015 in France with Top 100.

Launched in 2007, the Stars Underlines Best Shop Awards are the only independent recognition of excellence in intimate apparel, swimwear and legwear retailing in the United Kingdom. All categories except Excellence, Editor’s Choice and Supplier of the Year are determined by jury nomination and evaluation.

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