Congratulations to Stars’ 2016 Finalists!


Congratulations to the 115 specialist shops running for the awards, the only independent recognition of excellence in the sectors of lingerie, swimwear, nightwear and legwear. The Stars Underlines Best Shop Awards ceremony will take place on Thursday 10th November 2016 at the Underglobe, Shakespeare’s Globe Theatre, London.

All About You First Boulevard Omorose Lingerie
Alma Care Fit to Bust Ouh La La
Annie’s Just Jane Fleur Lingerie & Swimwear Perfect Fit by Carol
Arnotts Foundation Pretty Things (Buckhurst Hill) Grasp Boutique Pretty Things (Cockfosters)
Barbara Ashton Guilt Lingerie Rigby & Peller
Bare Necessities Harts of Monmouth Ruby & Bettys
Barkers House of Fraser Sadie the Bra Lady
Beach & Body Isabella Rose Lingerie See Saw
Belle Femme Lingerie Jarrolds (Hosiery) Selfridges
Bentalls Kingston Jarrolds (Lingerie) Sheen Uncovered
Blush Lingerie Je Te Veux Sheer Delight
Blushies John Lewis Partnership Shirley Allum
Boschen Jolie Lingerie
Bravado Underwear Sipsey Lingerie
Bravissimo Kinari Sixty Six Lingerie
Brown Thomas Knicker Locker Smith Bradbeers & Co Ltd
Browns of York Lace Sock Shop
Bustles Boutique Lincoln Bra Lady Straps of Gourock
Butterflies Lingerie Linda Rose Sugar & Spice
Camp Hopson Little Pleasures Sweet Dreams (Buckingham)
Caroline Randell Little Women Tallulah Lingerie
Carols of Bishops Stortford Louby Lou’s Lingerie Temptations
Chantilly Lou Lou’s The Bra Closet
Chic Lingerie Love Honey The Fitting Room
Deborah Lingerie t/a Perfect Fit Luxury Legs The Lingerie Boutique (Reigate)
Dees Lingerie Marie The Lingerie Lounge
Eleanor Rose McElhinneys The Little Big Bra Shop
Elphicks Mimi & You The Personal Touch
Elys of Wimbledon (Hosiery) Mirari Turnbulls
Elys of Wimbledon (Lingerie) Mish Online UK Tights
Embrace Miss Demure Underwhere?
Eve & Ranshaw Mystique (Shop Direct)
Fenwicks of Bond Street (Hosiery) Nicola Jane Victoria’s Little Bra Shop
Fenwicks of Bond Street (Lingerie) Odette Voisins
Fenwicks Brent Cross Odyssey Boutique Winch & Blatch
Fenwicks Colchester Oldrids Olivia B

With thanks for the continuing support our headline sponsor:


And Stars‘ 2016 list of sponsors:

Anita item_m6 Mode City Lyon
DKNY Maidenform Panache
IFL Lyon Melas Logo Wacoal Europe

Mish wins Drapers’ Niche Retailer of the Year Award


The Cornish lingerie specialist, Mish, brings back to Wadebridge their 2nd industry award to sit alongside last year’s Stars Award for Best Specialist E-Tailer. Mish won Best Niche Retailer of the Year at the Drapers Independents Awards 2016, where they were judged for their extensive range of specialist lingerie, potential for future growth and shopping experience.

“It’s amazing to have won Best Niche Fashion Retailer of the Year! We focus a lot on providing problem solving lingerie and accessories for our customers, such as the Halto and Bandelettes, so it’s a massive achievement to be recognised in the industry for our niche product range,” said Michele Poynter, Managing Director of Mish. “We’ve been nominated for the Drapers Independents Awards a couple of times before, so I’m over the moon to finally bring the award back home to my team and for my customers.”

Mish caters to the needs of women who require larger cup sized bras and swimwear, and since the  last year have also expanded their range to include up and coming independent lingerie brands. “The fashion industry should take note of its best independents, as they provide inspiration on so many levels. Offering some of the best customer service in the fashion industry, indies know how to keep their customers happy – and keep them coming back,” said Keely Stocker, Editorial Director of Drapers.

Stars Best Shop Awards 2016 Nominees

Underlines Magazine is pleased to announce the nominees for the 2016 edition of Stars Best Shop Awards! Celebrating the 8th edition of these popular and independent retail awards, the gala ceremony will be held on Thursday 10th November 2016 at the Underglobe at Shakespeare’s Globe Theatre in London.

Stars are the only recognition of excellence in the sectors of lingerie, swimwear, nightwear and legwear. Congratulations to the nominees, and please remember the deadline for returning your self-evaluation forms is Wednesday 31st August.

Affair Lingerie Feathers of Marlow Nicola Jane
All About You Fenwicks of Bond Street (Hosiery) Odette
Alma Care Fenwicks of Bond Street (Lingerie) Odyssey Boutique
Ample Bosom Fenwicks Brent Cross (Lingerie) Oldrids
Angela Knight Fenwicks of Leicester (Lingerie) Olivia B
Anon Fenwicks of Newcastle (Hosiery) Omorose Lingerie
Arnisons Fenwicks of Newcastle (Lingerie) Orchid Lingerie
Arnotts Fenwicks Tunbridge Wells (Lingerie) Ouh La La Fields of Sidmouth Palmers
Aspiga Pandora’s Box
Austins First Boulevard Peaches & Cream
Banburys Ltd Fit to Bust Perfect Fit (Sheffield)
Barbara Ashton Fit to Bust 2 Perfect Fit by Carol
Bare Essentials The Fitting Room Personal Touch
Bare Necessities Fleur Lingerie & Swimwear Plums Lingerie
Barkers Foundation Pretty Lovely
Beach & Body Gardenia Pretty Things (Buckhurst Hill)
Bella di Geoghans Pretty Things (Cockfosters)
Belladonna Ginnis Rigby & Peller
Belle Femme Lingerie Goods Ruby & Bettys
Bellisima Grasp Boutique Rumour Lingerie
Bellissima Guilt Lingerie Russell Smith
Bentalls Kingston Hancock & Wood Sadie the Bra Lady
Betty & Belle Harrods Sandra Dee
Blush Lingerie Harts of Monmouth Sarah Jayne
Blushies Helens See Saw Hoopers Selfridges
Boschen House of Fraser Sheen Uncovered
Boudoir Lingerie Houstons Sheer Delight
Bravado Underwear Isabella Rose Lingerie Shirley Allum
Bravissimo Jacy’s Silks
Brown Thomas J’Adore
Browns of York Jarrolds Sipsey Lingerie
Bustles Boutique Jarrolds Sixty Six Lingerie
Butterflies Lingerie Je Te Veux Smith Bradbeers & Co Ltd
Butterfly John Lewis Partnership (Stores) Sock Shop
Calon Cariad John Lewis Partnership (ESite) Straps of Gourock
Camp Hopson Jolie Lingerie Stringers
Caroline Randell Just Jane Sugar & Spice
Carols of Bishops Stortford Surfdome
Chantilly Kathryn Rolfe Sweet Dreams (Buckingham)
Chattels Kinari Sweet Dreams (Woodbridge)
Chic Lingerie Knicker Locker Tallulah Lingerie
Coco Plum L Collections Temptations
Collen & Clare Lace The Bra Boutique
Completely You Lincoln Bra Lady The Bra Closet
Contour Linda Rose The Lingerie Boutique (Epworth)
Creaseys Lingerie Box The Lingerie Boutique (Reigate)
Daniels of Windsor Lingerie Room The Lingerie Collection
Dashiki Little Pleasures The Lingerie Lounge
David Nieper Little Women The Lingerie Room
D’Braz Louby Lou’s Lingerie The Little Big Bra Shop
Debenhams PLC Lou Lou’s The Tight Spot
Deborah Lingerie t/a Perfect Fit Louise’s Boutique Turnbulls
Dees Lingerie Love Honey UK Tights
Design Also Luxury Legs
Eleanor Rose Marie Underwhere?
Elegant Undies McElhinneys Vamp
Elouise Lingerie McKillens Vanilla Fudge
Elphicks Mimi & You (Shop Direct)
Elys of Wimbledon (Hosiery) Mio Destino Victoria’s Little Bra Shop
Elys of Wimbledon (Lingerie) Mirari Voisins
Embrace Mish Online Wardrobe Secrets
Entre Nous Miss Demure Whispers Williams & Griffin
Essentials Mystique Winch & Blatch
Eve & Ranshaw N Shelley
Eve Lingerie Net a
Fabulo Next

With thanks to the continuing support of headline sponsor:


And Stars‘ 2016 growing list of sponsors:

Anita item_m6 Mode City Lyon
DKNY Maidenform Panache
IFL Lyon Melas Logo Wacoal Europe

The Best of Intima Awards 2016


On July 31st, The Best of Intima magazine held the 12th edition of The Best of Intima Awards to honour the most accomplished independent retailers in the intimate apparel, beachwear and loungewear sectors from the United States and Canada. An array of the most influential and prominent names in the field gathered for a cocktail at New York City’s exclusive Tribeca Rooftop and Francesca Spinetta, Co-owner and Editorial Director of the Intima magazines, welcomed guests before introducing Guido Campello, CEO and Creative Director of Cosabella to officially open this year’s awards ceremony.

This year, 33 finalists were chosen out of over 350 nominees put forward by the jury, covering five categories: Concept Store, European Flair, Reference Shop, Personal Touch and The Best of Intima’s Choice. The 2016 Jury was comprised of representatives from twenty prestigious brands: Anita, b.tempt’d, Chantelle, Commando, Cosabella, Empreinte, Epure, Fantasie, Freya, Hanky Panky, Hanro, Le Mystère, Lise Charmel, Natori, Panache, Rosa Faia, Simone Pérèle, Skarlett Blue, Triumph, Wacoal.

The 2016 Best of Intima Awards Winners are:

  • Concept Store: Inside the Armoire, presented by Lida Orzeck, Co-Founder and CEO of Hanky Panky;
  • European Flair: Coup de Foudre, presented by Kerry O’ Brien, Designer and CEO of Commando;
  • Reference Shop: Allure Intimate Apparel, presented by Sonja Winther, President of Chantelle America;
  • Personal Touch: Bra-La-La, presented by Mary Alice Kelly, Director of Eveden;
  • The Best of Intima’s Choice: Brooklyn Fox, presented by Francesca Spinetta, Co-Owner and Editorial Director of Intima magazines.

Some stores also struck a chord with the editorial team, who decided they deserved a Special Recognition Prize:

  • Best Store Design: Gena Lisa Lingerie
  • Best Inspirational Story: Sweetest Secret Boutique
  • Best Newcomer: Lace & Day

Two prestigious intimate apparel brands also decided to celebrate their anniversaries during The Best of Intima Awards gala. German brand Anita awarded its 130th Anniversary Award to Town Shop and Lingerie Emma, while Colombian brand Leonisa offered its 60th Anniversary Award to Classic Shapewear.

ITEM m6 and Melas Hosiery sponsor Stars

item_m6 Melas Logo

Stars 2016 is delighted to unveil the new sponsors of the Legwear Retailer of the Year Award. German legwear giant, Medi, with their distinctive and award-winning ITEM m6 (the intelligent legwear) brand will be co-sponsoring Legwear Retailer of the Year with Melas Hosiery (owners of the Jonathan Aston, Charnos and Levante brands).

Courtaulds Ltd goes into administration following BHS collapse


Reports have come in from the Derby Telegraph that iconic British manufacturer Courtaulds, established in 1919, ceased its operations yesterday resulting in a loss of 350 jobs. CUK Clothing which merged with Courtaulds in 2006 also went into administration, and the company partially blamed the BHS collapse for the situation as the high street retailer was one of Courtaulds’ largest customers.

Dilip Dattani, partner at RSM Restructuring Advisory and one of the administrators to Courtaulds, said: “The administration of BHS has added to the challenge of operating within a fiercely competitive market for seasonal products. This has left the directors with little choice but to place the companies into administration. Regrettably, we have been forced to make 350 employees redundant to align with the current order book, and we are assisting them with their claims to the Redundancy Payments service.”

Some of the brands produced in the Belper factory were Pretty Polly and Aristoc as well as private-label garments for retailers including hosiery, lingerie, casual wear, jackets and coats.

Nominations for Stars Best Shop Awards close next week

Underlines Magazine, organisers of Stars Underlines Best Shop Awards, would like to remind members of the jury that nominations for the eight edition of Stars close on Friday, 27th May 2016. Launched in 2007, Stars Awards are unlike any other retail competition in the UK and Ireland as shops and stores cannot nominate themselves. All nominees are determined by Stars’ jury of 25 leading brands representing the intimate apparel, swimwear and legwear markets.

Stars gives special thanks to our headline sponsor, LYCRA® (a trademark of INVISTA), for their continued support, and also welcomes Maidenform and DKNY to Stars’ growing list of sponsors.



Panache joins Stars’ group of sponsors

CleoPanache Panache PanacheSport

Panache, with leading brands Panache Lingerie, Cleo by Panache, Sculptresse, Panache Sport and Panache Black, is once again sponsoring Stars Underlines Best Shop Awards.  The specialist lingerie and swim company will lend its support with sponsorship of the champagne reception.

Denise Shepherd, Global Sales Director at Panache, comments: “We are delighted to be involved with these awards, as they mirror Panache’s approach to business, striving for excellence in our industry with good business practices.”

Eurovet to sponsor Stars Awards 2016

Mode City Lyon Eurovet IFL Lyon

International show organiser Eurovet is the latest addition to Stars’ growing list of sponsors. Eurovet is responsible for Salon International de la Lingerie, Mode City and Interfilière, the three most important intimate apparel trade shows, and has supported Stars Underlines Best Shop Awards for the past five years.

“Eurovet, organizer of Mode City Paris (to be held in Lyon in July 2016) and Salon International de la Lingerie, leading international trade shows for lingerie and swimwear is honoured to sponsor the Stars Underlines Best Shop Awards for the 5th time,” said Sandrine Dervin, Marketing Director at Eurovet.

Hosiery giants Pretty Polly and Aristoc join Stars 2016 lineup

Pretty Polly Aristoc

Underlines Magazine, organisers of Stars, are delighted to announce leading British hosiery brands Pretty Polly and Aristoc are once again lending their support to Stars Underlines Best Shop Awards. The company is sponsoring the Legwear Retailer of the Year Award, introduced in 2013, for the third consecutive year.

For 2016 Stars organisers have a few cards up their sleeves, including the launch of the exciting SuperStar Award. Stay tuned for more news!