Reminder: Two weeks left to return forms

Underlines Magazine, organisers of Stars Underlines Best Shop Awards, would like to remind nominees that the deadline to return their forms is Friday, 1st September 2017. If you have any trouble, please get in touch via

The Stars nominations for 2017 revealed!

Affair Lingerie Elegant Undies Mystique (Shrewsbury)
All About the Fit Elouise Lingerie Mystique (Marlborough)
Alma Care Elphicks Net a
Amazing Grace Embrace Nicola
Amelie’s Follies Essentials Nicola Jane
Ample Bosom Eve & Ranshaw Odette
Arnotts Eve Lingerie Olivia’s Lingerie Feathers of Marlow On the Beach
Aspiga Fenwick Ophelia
Banburys Ltd Fenwick Bond Street (Legwear) Padanee Bridal Boutique
Barbara Ashton Fenwick Bond Street (Lingerie) Peaches & Cream
Barbour & Sons Fenwick Brent Cross (Legwear & Lingerie) Perfect Fit (Sheffield)
Bare Necessities Fenwick of Canterbury (Lingerie) Perfect Fit by Carol
Barkers Fenwick of Colchester (Legwear) Personal Touch
Beach & Body Fenwick of Colchester (Lingerie) Pretty Lovely
Beales Group Fenwick of Newcastle (Lingerie) Pretty Things (Buckhurst Hill)
Bella di Pretty Things (Cockfosters)
Belle Femme Lingerie Fit to Bust Pretty Woman
Belle Lingerie Fit to Bust Too Prohibido
Bellisima Fleur Pure Mischief
Bellissima Frillies Lingerie R C Austin Ltd
Bentalls Kingston Gardenia Retro & Lace
Betty & Belle Geoghans Rigby & Peller Ginnis Rumour Lingerie
Boschen Goods S D Kells
Boudoir (Scotland) Grace Lily Lingerie Sadie the Bra Lady
Boudoir Pink Guilt Lingerie Sandra Dee
Box of Gorgeous Harrods Sarah Jayne
Bravado Underwear Harts of Monmouth Sassy Nix
Bravissimo Helens Sebastian & Millicent
Brown Thomas Hoopers See Saw
Browns of York House of Fraser Selfridges
Bustles Boutique Jarrolds Shaws
Butterfly Bras John Lewis Partnership Sheer Delight
Cabana Jolie Shirley Allum
Can Can (The Luxury Lingerie Co) Jolie Lingerie Silks
Caroline Randell Kathryn Rolfe Sixty Six Lingerie
Carols of Bishops Stortford Keress Smith Bradbeers & Co Ltd
Castle Warehouse (Pebbles) Kinari Sock Shop
Cat’s Pyjamas L Collections Sweet Dreams
C’est la Vie Designer Boutique La Belle Boudoir Tallulah Lingerie
Chantilly Lace Temptations
CML Brands Lace Lingerie The Dressing Room
Coco Bay Ltd Lincoln Bra Lady The Fitting Room
Coco Plum Linda Rose Lingerie The Lingerie Room (Moygashel)
Collen & Clare Lingerie Outlet Store The Little Big Bra Shop
Completely You Little Women The Tight Spot
Contour Lou Lou’s Truelove
Coastal Culture Louby Lou’s Lingerie Turnbulls
Creaseys Lowie UK Lingerie
Daisy Jane Luxury Legs UK Swimwear
Daniels of Windsor Mabel & Jacks UK Tights
Dashiki Magee of Donegal Undercover Lingerie
David Nieper Maison SL UpFront Lingerie
D’Braz (Bansted) Urban Fox
D’Braz (Cobham) McElhinneys Vamp
De Gruchys McKillens (Shop Direct)
Debenhams PLC Mimi & You Voisins
Deborah of Exeter Mio Destino Voni Blu
Deirdre at the Diamond Mirari Whispers
Delicate Lingerie Mish Online Winch & Blatch
Dessous Chics Morleys Group (Legwear) Yours Clothing
Divine Legs Morleys Group (Lingerie)

With thanks for the continuing support of our headline sponsor:


And Stars‘ 2017 list of sponsors:

Anita item_m6 ModeCity
DKNY Maidenform Lise Charmel
Salon International de la Lingerie Melas Logo Wacoal Europe

Stars Best Shop Awards 2017

Stars Retail Awards 2017 has once again secured headline sponsorship from LYCRA® (a trademark of US fibre giants, INVISTA). These Retail Awards for the underwear, swimwear, nightwear and legwear sectors are organised by leading UK b2b publication, Underlines Magazine.

This year the gala presentation evening will return on 9th November to Shakespeare’s UnderGlobe, with approximately 350 special guests. Stars is primarily aimed at recognising the value of specialist and independent shops in these competitive sectors of the market.

Unique in their field Stars 2017 has 13 key Awards* with a Supplier of the Year Award. Nominations are created by the jury of 25 brands and not self-nomination and over 400 stores, shops and etailers are nominated each year.

Other important sponsors include Anita & Rosa Faia, Wacoal, hosiery brands ITEM m6 and MELAS co-sponsoring the Legwear Retailer of the Year,  Mode City/Salon International de la Lingerie and Interfiliere.  Industry bodies lend their support including the Fashion Association of Britain, American brand leaders Maidenform and DKNY and renowned French label, Lise Charmel.

Stars Awards debuted in the UK in 2007. The competition is held in the USA (Best of Intima Shops); Germany (Sterne der Wäsche), Italy (Stelle dell’Intimo) and France (Top 100) with sister publications in those countries.

*Reference Shop Award, Concept Store Award, Personal Touch Award, Best Newcomer Award, Department Store (Standalone), Chain/Department Store, Best E-tailer Award (Multi-product), Best Specialist E-tailer, Legwear Retailer of the Year Award, Special Care Recognition Award, Editor’s Choice, Excellence & Outstanding Achievement Award and Supplier of the Year Award. The ultimate award is the SuperStar Award (only for bricks & mortar shops that have been in business for 20 years or more).