Stars Best Shop Awards 2021 are delighted to once welcome BIRA (British Independent Retailers’ Association) as a supporter of the event. For some 120 years BIRA has been fighting for a level playing field for independent outlets, drawing on the strength of their membership base. The organisation has been influential with media, changing Government legislation and providing support on areas of pressure such as business rates, parking and staffing.
Andrew Goodacre, CEO of BIRA, commented: “Bira is delighted to be supporting this important event. Given the circumstances experienced by retailers in the past 18 months it is even more important to recognise the very best examples of retailing and celebrate those people who have worked so hard to make their businesses a success. As we look forward to a brighter future, it should be obvious that every high street needs independent retailers with the determination, enthusiasm and skills exhibited by all the nominees.”