STARS Retail Awards announce new venue and dateline for 2018!

Stars Underlines Best Shop Awards announces today that this year’s event will take place on Thursday 15th November at the exciting new venue of Cafe de Paris in the heart of London’s West End. As the home of cabaret and dining since 1924, the venue has many original features including grand sweeping staircases, glittering chandeliers and a stunning ballroom to provide a unique experience.

These Retail Awards for the underwear, swimwear, nightwear and legwear sectors are organised by the UK’s b2b publication, Underlines Magazine. 2018 marks the 10th edition of the only event in the UK & Ireland aimed at the lingerie, swimwear and legwear industry. Retailers attend from all parts of the UK & Ireland with visitors attending from the USA and Europe.



On February 25th, trade magazine SOUS once again awarded the STERNE der WÄSCHE to the best and most committed lingerie specialist shops and departments in Germany. Over 300 lingerie VIPs met for the 13th edition of the industry Oscars in the magical mirror tent of the Teatro. Owners and representatives of the most important lingerie shops, textile houses and department stores, as well as members of the jury attended the award ceremony, followed by an after-show party in which nominees and award winners celebrated together.

The high-ranking jury of 22 well-known lingerie manufacturers nominated 62 shops in seven categories, and this year for the first time there was also a separate category to include Austria and Switzerland. In addition, two special prizes were awarded this year for an attention-grabbing product presentation, and for the fourth time Lycra chose the winner of the Lycra showcase competition.

The Triaction by Triumph Special Award celebrated its premiere this year and went to the house that had best staged the Triaction brand. The SOUS Manufacturer Award, on the other hand, was decided by the industry: more than 500 lingerie shops and departments cast their votes, honouring the best collections in various categories.

STERNE der WÄSCHE –The Winners 2018

New Stores / New Looks: La Donna Dessous & Gieggi
Department Groups: Galeria Kaufhof, Dusseldorf Königsallee
Concept Store Big Cups: Curvy Shapes
International Stores: Jelmoli (Zürich) & Ittner (Vienna)
Clothing stores: Jakob Jost
Best Boutique: L. Marie Dessous
Flagship Store: Bella Donna Dessous

Champions League (Former winners who won the STERNE again in 2018):

Clothing stores: Modehaus Garhammer & WKS Kaufhaus
Best Boutique:
Constance Vollmer – Schöne Wäsche & Dessous von Bous
Flagship Store: 
Drunterwelt & Körpernah

SOUS Manufacturer Award:

Best brand for spacer bras: Mey, Simone Pérèle
Best prints on swimwear: Maryan Mehlhorn
Best mix & match programme for sleepwear: Mey
Best lingerie collection from G Cup: PrimaDonna
Best-selling lingerie collection S / S 2017: Marie Jo
Best-selling nightwear collection S / S 2017: Calida
Best-selling swimwear collection S/ S 2017: Sunflair

Lycra special prize: Maute-Benger & Kurvenreich

Triaction by Triumph special prize: Dodenhof

Top 100 unveils best boutiques in France

The winners of the Top 100 Best Shops in France competition were announced in a fabulous gala evening in the heart of Paris last January. 270 guests were welcomed into the beautiful Pavillon Cambon Capucines for the third edition of the competition, organised by Intima magazine and hosted by Charlie Clarck.

Once again the jury was made up of the main national and foreign brands in the industry, including the big names in the corsetry, nightwear and loungewear segments, with the new addition of swimwear brands. The jurors worked for six months to choose the 100 best shops among the 334 nominees, recognising exceptional performances in the industry.

Five shops were awarded the coveted Prix d’Excellence: Lingerie Sipp in Logelbach, Le Boudoir in Strasbourg, and Lilou Lingerie in Cholet received the same number of votes, while Rêve Ligne in Rennes won the Special Lingerie Excellence Award, and Lyonnaise boutique Cupidon received the Seaside Special Excellence Award.  This year, 5 more boutiques attracted the attention of Intima’s editors with their particularly successful decorations and were each awarded with an Intima’s Coup de Coeur Award – È Così in Compiègne, Opium in Montbrison, Fleur d’Eden in Saint-Malo, Glamour Lingerie in Paris, as well as Milles et Une Excuse in Reims.

The Communication Award was attributed to the store which knew how to make the most of its presence in the TOP 100, Les Dessous de Virginie, in Douai, and the Entrepreneurial Award was attributed to Mrs. Julie Sidiot, owner of three shops in her name on the Reunion Island.

Congratulations to the 2017 Stars!

Underlines Magazine, organisers of Stars Best Shop Awards, are thrilled to announce this year’s prestigious winners. Stars Best Shop Awards 2017 in collaboration with headline sponsor, LYCRA® (a trademark of INVISTA), took place last night in Shakespeare’s UnderGlobe, celebrating the best stores, shops and e-commerce sites in the underwear, swimwear and legwear sectors.

A total of 15 awards were presented, with the brand new Industry Hero Award introduced for 2017. And the winners are…

Best Newcomer: Odette

Best Concept Store: Kinari

Large Department/Chain Store: House of Fraser

Independent Department Store: Jarrolds of Norwich

Specialist Etailer: Lingerie Outlet Store

Multi-product Etailer:

Legwear Retailer of the Year: Fenwick of Colchester

Personal Touch: Pretty Things of Buckhurst Hill

Reference Shop: Harts of Monmouth

Special Care Recognition Award: Lincoln Bra Lady

Excellence & Outstanding Achievement Award Runner-up: Embrace

Excellence & Outstanding Achievement Award: Belle Femme

Editor’s Choice: Winch & Blatch

Superstar Award: Chantilly of Rochdale

Industry Hero Award – New for 2017: Shaun Moorey, Operations and Finance Manager of Chantelle Lingerie

Supplier of the Year 2017: Wacoal Europe

We would like to thank our Headline Sponsor INVISTA, owner of the LYCRA® fibre brand, for their continuing support and encouragement; new sponsor Lascana for sponsoring the Champagne reception; Melas Hosiery and ITEM m6 for co-sponsoring the Legwear Retailer of the Year Award; Anita for the sponsorship of the Special Care Recognition Award; Wacoal Europe for sponsoring the deluxe photobooth; Eurovet (organisers of Salon International, Mode City and Interfiliere) for sponsoring the special prize draw for a wonderful trip to Paris, and Panache Lingerie for the compere and after Awards entertainment.

We would also like to thank Jackie Upton of Sheen Uncovered who sponsored the brand new Industry Hero Award, as well as DKNY, Lise Charmel, Maidenform and the Fashion Association of Britain (FAB).




Anita item_m6 ModeCity
DKNY Maidenform Lise Charmel
Rosa Faia Melas Logo Lascana
Salon International de la Lingerie Panache Lingerie Wacoal Europe

INDUSTRY HERO – The Retailer’s Choice

Underlines Magazine is delighted to announce a brand new STARS AWARD in 2017: INDUSTRY HERO – The Retailer’s Choice.

This inaugural Award is the original idea of Jackie Upton of Sheen Uncovered, to pay tribute to an unsung industry figure that has been a consistent and reliable support to retail outlets in good times and bad. Sponsored by this leading boutique (themselves an Award Winner), all nominees have been invited to suggest their industry heroes which have been presented to a panel of 4 well-known and established retailers (Sheen Uncovered, Carol’s of Bishop’s Stortford, Chantilly and Guilt Lingerie).

Sheen Uncovered

Underlines is delighted that STARS has been chosen as the stage for this unique accolade, aimed at recognising essential and important but often modest people in our industry. The winner will not be revealed until Thursday 9th November at the Gala Stars Evening.

Stars Best Shop Awards 2017 Finalists Announced!

Underlines Magazine, organisers of Stars Best Shop Awards, are thrilled to announce this year’s finalists. Stars Best Shop Awards 2017 in collaboration with headline sponsor, LYCRA® (a trademark of INVISTA), takes place on Thursday 9th November in Shakespeare’s UnderGlobe with 350 retail and brand guests.

Stars is primarily aimed at recognising the value of specialist and independent shops in these competitive sectors of the market and is now in its 9th season, drawing retailers from every part of the UK and Ireland. Congratulations to the 104 finalists!

Alma Care Frillies Peaches & Cream
Amazing Grace Gardenia Perfect Fit (Keynsham)
Amelie’s Follies Goods (Ireland) Perfect Fit by Carol
Arnotts Grace Lily Lingerie Pretty Lovely Guilt Lingerie Pretty Things (Buckhurst Hill)
Bare Necessities Harrods Pretty Things(Cockfosters)
Barkers of Northallerton Harts of Monmouth Pretty Woman
Beach & Body House of Fraser Prohibido
Beales Group Jarrolds of Norwich Rumour Lingerie
Belle Femme (Ireland) John Lewis Sadie the Bra Lady
Bentalls Kingston Jolie Sassy Nix
Boschen Jolie Lingerie See Saw
Box of Gorgeous Keress Lingerie Selfridges
Bravissimo Kinari Sheer Delight
Browns of York La Belle Boudoir Shirley Allum
Bustles Boutique Lace Lingerie (Honiton) Silks of Glasgow
Butterflies of Petersfield Lace of Bakewell Sixty Six Lingerie
Cabana Lincoln Bra Lady Smith Bradbeer (Legwear)
Caroline Randell Linda Rose Lingerie Smith Bradbeer (Lingerie)
Carols of Bishops Stortford Lingerie Outlet Store Sweet Dreams
C’est la Vie Louby Lou’s Tallulah Lingerie
Chantilly Luxury Legs Temptations
Claudia May Lingerie Mabel & Jacks The Bra Shop (Morecambe)
Coco Bay Maison SL The Fitting Room (Ilkley)
Contour (Ireland) Mimi & You The Lingerie Room
Daniels of Windsor Mirari The Little Big Bra Shop
De Gruchys Mish Truelove
Debenhams Morleys Group (Legwear) Turnbulls
Elphicks Morleys Group (Lingerie) UK Lingerie
Embrace Mystique (Marlborough) UK Swimwear
Fenwick Bond Street (Legwear) Net a Porter UK Tights
Fenwick Brent Cross Nicola Very (Shop Direct)
Fenwick of Colchester (Legwear) Nicola Jane Voisins
Fenwick of Colchester (Lingerie) Odette Winch & Blatch Olivia’s Lingerie

Stars’ awards include the Reference Shop Award, Concept Store Award, Personal Touch Award, Best Newcomer Award, Department Store (Standalone), Chain/Department Store, Best E-tailer Award (Multi-product), Best Specialist E-tailer, Legwear Retailer of the Year Award, Special Care Recognition Award, Editor’s Choice, Excellence & Outstanding Achievement Award (decided by public vote) and Supplier of the Year Award. The ultimate award is the SuperStar Award (only for bricks & mortar shops that have been in business for 20 years or more), and for 2017 a brand new award will be announced.

With thanks for the continuing support of our headline sponsor:


And Stars‘ 2017 list of sponsors:

Anita item_m6 ModeCity
DKNY Maidenform Lise Charmel
Rosa Faia Melas Logo Lascana
Salon International de la Lingerie Panache Lingerie Wacoal Europe

Stars welcomes Panache Lingerie

Panache Lingerie

Panache Lingerie is the latest big name sponsor to join the line-up for the Stars Underlines Best Shop Awards. This brand established in the early 1980’s is passionate about brand fitting and is working closely with lingerie retailers in their new global marketing campaign, Find Your Fit, which runs until the end of October 2017.

Panache is delighted to support this unique Award ceremony, entirely aimed at retailers, and is sponsoring the evening’s compere and after dinner entertainment.

Lascana to sponsor Stars Best Shop Awards

Lascana is the latest high profile brand sponsoring the Stars Best Shop Awards in 2017. The award winning brand is part of the powerhouse that is the Otto Group (the fifth largest online retailer globally). With over 900 points of sale in Germany, Switzerland and Austria alone, the brand is growing from to strength to strength in the USA and has now been launched into the UK at Dessous London, The London Swim Show and INDX for Spring/Summer 2018.

Represented in the UK by APM Agency (Department Stores and Key Accounts) and Russell Gotkine (Boutiques and Independent Stores),  Lascana has already received considerable interest from major retailers. The Lascana product offer is fully comprehensive:  lingerie to a G cup, lounge and sleepwear, and an extensive swim collection, as well as an offer from licensed brands – Bench, S.Oliver, Marie Claire, Venice Beach, Buffalo and Sunseeker.

Reminder: Two weeks left to return forms

Underlines Magazine, organisers of Stars Underlines Best Shop Awards, would like to remind nominees that the deadline to return their forms is Friday, 1st September 2017. If you have any trouble, please get in touch via