INDUSTRY HERO – The Retailer’s Choice

Underlines Magazine is delighted to announce a brand new STARS AWARD in 2017: INDUSTRY HERO – The Retailer’s Choice.

This inaugural Award is the original idea of Jackie Upton of Sheen Uncovered, to pay tribute to an unsung industry figure that has been a consistent and reliable support to retail outlets in good times and bad. Sponsored by this leading boutique (themselves an Award Winner), all nominees have been invited to suggest their industry heroes which have been presented to a panel of 4 well-known and established retailers (Sheen Uncovered, Carol’s of Bishop’s Stortford, Chantilly and Guilt Lingerie).

Sheen Uncovered

Underlines is delighted that STARS has been chosen as the stage for this unique accolade, aimed at recognising essential and important but often modest people in our industry. The winner will not be revealed until Thursday 9th November at the Gala Stars Evening.


Stars Best Shop Awards 2017 Finalists Announced!

Underlines Magazine, organisers of Stars Best Shop Awards, are thrilled to announce this year’s finalists. Stars Best Shop Awards 2017 in collaboration with headline sponsor, LYCRA® (a trademark of INVISTA), takes place on Thursday 9th November in Shakespeare’s UnderGlobe with 350 retail and brand guests.

Stars is primarily aimed at recognising the value of specialist and independent shops in these competitive sectors of the market and is now in its 9th season, drawing retailers from every part of the UK and Ireland. Congratulations to the 104 finalists!

Alma Care Frillies Peaches & Cream
Amazing Grace Gardenia Perfect Fit (Keynsham)
Amelie’s Follies Goods (Ireland) Perfect Fit by Carol
Arnotts Grace Lily Lingerie Pretty Lovely Guilt Lingerie Pretty Things (Buckhurst Hill)
Bare Necessities Harrods Pretty Things(Cockfosters)
Barkers of Northallerton Harts of Monmouth Pretty Woman
Beach & Body House of Fraser Prohibido
Beales Group Jarrolds of Norwich Rumour Lingerie
Belle Femme (Ireland) John Lewis Sadie the Bra Lady
Bentalls Kingston Jolie Sassy Nix
Boschen Jolie Lingerie See Saw
Box of Gorgeous Keress Lingerie Selfridges
Bravissimo Kinari Sheer Delight
Browns of York La Belle Boudoir Shirley Allum
Bustles Boutique Lace Lingerie (Honiton) Silks of Glasgow
Butterflies of Petersfield Lace of Bakewell Sixty Six Lingerie
Cabana Lincoln Bra Lady Smith Bradbeer (Legwear)
Caroline Randell Linda Rose Lingerie Smith Bradbeer (Lingerie)
Carols of Bishops Stortford Lingerie Outlet Store Sweet Dreams
C’est la Vie Louby Lou’s Tallulah Lingerie
Chantilly Luxury Legs Temptations
Claudia May Lingerie Mabel & Jacks The Bra Shop (Morecambe)
Coco Bay Maison SL The Fitting Room (Ilkley)
Contour (Ireland) Mimi & You The Lingerie Room
Daniels of Windsor Mirari The Little Big Bra Shop
De Gruchys Mish Truelove
Debenhams Morleys Group (Legwear) Turnbulls
Elphicks Morleys Group (Lingerie) UK Lingerie
Embrace Mystique (Marlborough) UK Swimwear
Fenwick Bond Street (Legwear) Net a Porter UK Tights
Fenwick Brent Cross Nicola Very (Shop Direct)
Fenwick of Colchester (Legwear) Nicola Jane Voisins
Fenwick of Colchester (Lingerie) Odette Winch & Blatch Olivia’s Lingerie

Stars’ awards include the Reference Shop Award, Concept Store Award, Personal Touch Award, Best Newcomer Award, Department Store (Standalone), Chain/Department Store, Best E-tailer Award (Multi-product), Best Specialist E-tailer, Legwear Retailer of the Year Award, Special Care Recognition Award, Editor’s Choice, Excellence & Outstanding Achievement Award (decided by public vote) and Supplier of the Year Award. The ultimate award is the SuperStar Award (only for bricks & mortar shops that have been in business for 20 years or more), and for 2017 a brand new award will be announced.

With thanks for the continuing support of our headline sponsor:


And Stars‘ 2017 list of sponsors:

Anita item_m6 ModeCity
DKNY Maidenform Lise Charmel
Rosa Faia Melas Logo Lascana
Salon International de la Lingerie Panache Lingerie Wacoal Europe

Stars welcomes Panache Lingerie

Panache Lingerie

Panache Lingerie is the latest big name sponsor to join the line-up for the Stars Underlines Best Shop Awards. This brand established in the early 1980’s is passionate about brand fitting and is working closely with lingerie retailers in their new global marketing campaign, Find Your Fit, which runs until the end of October 2017.

Panache is delighted to support this unique Award ceremony, entirely aimed at retailers, and is sponsoring the evening’s compere and after dinner entertainment.

Lascana to sponsor Stars Best Shop Awards

Lascana is the latest high profile brand sponsoring the Stars Best Shop Awards in 2017. The award winning brand is part of the powerhouse that is the Otto Group (the fifth largest online retailer globally). With over 900 points of sale in Germany, Switzerland and Austria alone, the brand is growing from to strength to strength in the USA and has now been launched into the UK at Dessous London, The London Swim Show and INDX for Spring/Summer 2018.

Represented in the UK by APM Agency (Department Stores and Key Accounts) and Russell Gotkine (Boutiques and Independent Stores),  Lascana has already received considerable interest from major retailers. The Lascana product offer is fully comprehensive:  lingerie to a G cup, lounge and sleepwear, and an extensive swim collection, as well as an offer from licensed brands – Bench, S.Oliver, Marie Claire, Venice Beach, Buffalo and Sunseeker.

Reminder: Two weeks left to return forms

Underlines Magazine, organisers of Stars Underlines Best Shop Awards, would like to remind nominees that the deadline to return their forms is Friday, 1st September 2017. If you have any trouble, please get in touch via

The Best of Intima Awards unveils 2017 winners

On August 6th, The Best of Intima magazine held the 13th edition of its annual The Best of Intima Awards at New York City’s elegant Tribeca 360°. 2017 marks the 60th anniversary of Intima Media Group and to celebrate, the most prestigious North American retailers were honoured with a unique Champions Edition of the contest, where for the first time past winners could re-enter the competition.

The jury, formed of representatives from twenty of the world’s most renowned intimate apparel brands, put forward 300 nominees, and when the votes were counted 36 finalists emerged spanning five categories. Concept, stores with a strong theme reflected in their dècor and unique product offer; European Flair,  for a boutique with a continental feel and a strong selection of imported brands; Reference, stores with a large, comprehensive product offer; Personal Touch, for a retail space that reflects the individuality of its owner with a focus on one-to-one customer service; and The Best of Intima’s Choice.

The 2017 Best of Intima Awards Winners are:
Reference – Top Drawer Lingerie
Personal Touch – The Pencil Test
European Flair – Giorgia Lingerie
Concept – Jenette Bras
The Best of Intima’s Editorial Choice – I.C. London
Champion’s Award – Town Shop

Francesca Spinetta, Co-owner and Editorial Director of the Intima Magazines, welcomed guests before introducing Zvi Ertel, CEO of Dana-Co, to officially open this year’s awards ceremony.  One store among this year’s nominees stood out and was given a very special mention at the ceremony, with the following extra category prize awarded: Lifetime Achievement Award – Blum’s.

The 2017 Jury comprised of representatives from Anita, b.tempt’d, Chantelle, Commando, Cosabella, Curvy Kate,  Empreinte, Freya, Hanky Panky, Hanro, Le Mystère, Lise Charmel, Montelle, Natori, Panache, Simone Pérèle, Skarlett Blue, Squeem, Triumph and Wacoal. With the special participation of Saxx, the celebration of Hanky Panky’s anniversary and sponsored by the Iluna group.

The Stars nominations for 2017 revealed!

Affair Lingerie Elegant Undies Mystique (Shrewsbury)
All About the Fit Elouise Lingerie Mystique (Marlborough)
Alma Care Elphicks Net a
Amazing Grace Embrace Nicola
Amelie’s Follies Essentials Nicola Jane
Ample Bosom Eve & Ranshaw Odette
Arnotts Eve Lingerie Olivia’s Lingerie Feathers of Marlow On the Beach
Aspiga Fenwick Ophelia
Banburys Ltd Fenwick Bond Street (Legwear) Padanee Bridal Boutique
Barbara Ashton Fenwick Bond Street (Lingerie) Peaches & Cream
Barbour & Sons Fenwick Brent Cross (Legwear & Lingerie) Perfect Fit (Keynsham)
Bare Necessities Fenwick of Canterbury (Lingerie) Perfect Fit (Sheffield)
Barkers Fenwick of Colchester (Legwear) Perfect Fit by Carol
Beach & Body Fenwick of Colchester (Lingerie) Personal Touch
Beales Group Fenwick of Newcastle (Lingerie) Pretty Lovely
Bella di Pretty Things (Buckhurst Hill)
Belle Femme Lingerie Fit to Bust Pretty Things (Cockfosters)
Belle Lingerie Fit to Bust Too Pretty Woman
Bellisima Fleur Prohibido
Bellissima Frillies Pure Mischief
Bentalls Kingston Gardenia R C Austin Ltd
Betty & Belle Geoghans Retro & Lace Ginnis Rigby & Peller
Boschen Goods Rumour Lingerie
Boudoir (Scotland) Grace Lily Lingerie S D Kells
Boudoir Pink Guilt Lingerie Sadie the Bra Lady
Box of Gorgeous Harrods Sandra Dee
Bravado Underwear Harts of Monmouth Sarah Jayne
Bravissimo Helens Sassy Nix
Brown Thomas Hoopers Sebastian & Millicent
Browns of York House of Fraser See Saw
Bustles Boutique Jarrolds Selfridges
Butterfly Bras John Lewis Partnership Shaws
Cabana Jolie Sheer Delight
Can Can (The Luxury Lingerie Co) Jolie Lingerie Shirley Allum
Carino Silks
Caroline Randell Kathryn Rolfe
Carols of Bishops Stortford Keress Sixty Six Lingerie
Castle Warehouse (Pebbles) Kinari Smith Bradbeers & Co Ltd
Cat’s Pyjamas L Collections Sock Shop
C’est la Vie Designer Boutique La Belle Boudoir Sweet Dreams
Chantilly Lace Tallulah Lingerie
CML Brands Lace Lingerie Temptations
Coco Bay Ltd Lincoln Bra Lady The Dressing Room
Coco Plum Linda Rose Lingerie The Fitting Room
Collen & Clare Lingerie Outlet Store The Lingerie Room (Moygashel)
Completely You Little Women The Little Big Bra Shop
Contour Lou Lou’s The Tight Spot
Coastal Culture Louby Lou’s Lingerie Truelove
Creaseys Lowie Turnbulls
Daisy Jane Luxury Legs UK Lingerie
Daniels of Windsor Mabel & Jacks UK Swimwear
Dashiki Magee of Donegal UK Tights
David Nieper Maison SL Undercover Lingerie
D’Braz (Bansted) UpFront Lingerie
D’Braz (Cobham) McElhinneys Urban Fox
De Gruchys McKillens Vamp
Debenhams PLC Mimi & You (Shop Direct)
Deborah of Exeter Mio Destino Voisins
Deirdre at the Diamond Mirari Voni Blu
Delicate Lingerie Mish Whispers
Dessous Chics Morleys Group (Legwear) Winch & Blatch
Divine Legs Morleys Group (Lingerie) Yours Clothing

With thanks for the continuing support of our headline sponsor:


And Stars‘ 2017 list of sponsors:

Anita item_m6 ModeCity
DKNY Maidenform Lise Charmel
Salon International de la Lingerie Melas Logo Wacoal Europe

Stars Best Shop Awards 2017

Stars Retail Awards 2017 has once again secured headline sponsorship from LYCRA® (a trademark of US fibre giants, INVISTA). These Retail Awards for the underwear, swimwear, nightwear and legwear sectors are organised by leading UK b2b publication, Underlines Magazine.

This year the gala presentation evening will return on 9th November to Shakespeare’s UnderGlobe, with approximately 350 special guests. Stars is primarily aimed at recognising the value of specialist and independent shops in these competitive sectors of the market.

Unique in their field Stars 2017 has 13 key Awards* with a Supplier of the Year Award. Nominations are created by the jury of 25 brands and not self-nomination and over 400 stores, shops and etailers are nominated each year.

Other important sponsors include Anita & Rosa Faia, Wacoal, hosiery brands ITEM m6 and MELAS co-sponsoring the Legwear Retailer of the Year,  Mode City/Salon International de la Lingerie and Interfiliere.  Industry bodies lend their support including the Fashion Association of Britain, American brand leaders Maidenform and DKNY and renowned French label, Lise Charmel.

Stars Awards debuted in the UK in 2007. The competition is held in the USA (Best of Intima Shops); Germany (Sterne der Wäsche), Italy (Stelle dell’Intimo) and France (Top 100) with sister publications in those countries.

*Reference Shop Award, Concept Store Award, Personal Touch Award, Best Newcomer Award, Department Store (Standalone), Chain/Department Store, Best E-tailer Award (Multi-product), Best Specialist E-tailer, Legwear Retailer of the Year Award, Special Care Recognition Award, Editor’s Choice, Excellence & Outstanding Achievement Award and Supplier of the Year Award. The ultimate award is the SuperStar Award (only for bricks & mortar shops that have been in business for 20 years or more).


On March 5, 2017, German specialist magazine SOUS held the twentieth edition of the glamorous Sterne der Wäsche awards ceremony in Munich, honouring the best lingerie shops in Germany. Over 300 VIPs from the industry including retailers, buyers, department managers as well as jury members gathered at the Schuhbecks Theatre for an evening of excitement and emotion followed by a gala dinner and an after-show party.

A high calibre jury of 19 well-known lingerie manufacturers nominated 64 stores in six categories and for the third time the LYCRA® special prize was awarded in the LYCRA® Display Competition.

The 2017 Sterne der Wäsche winners are:

New stores / New looks: Viabella (winner in the speciality store category) and Gustav Ramelow (winner in the fashion outlet category)
Department Store: Galeria Kaufhof and Karstadt
Textile House: Bekleidungshaus Bredl
Concept Store: Doppel D
Best Boutique: Sie – Dessous & mehr
Flagship Store: Wäschetraum
LYCRA® Display Competition: Kurvenreich (winner in the speciality store category) and TC Buckenmaier (winner in the fashion outlet category)

Champions League

Textile House: Modehaus Leffers and Pollozek
Best Boutique: Le Sorelle and Sylvia Weber
Flagship Store: Wäsche & Dessous Individuell and Achatz Wäsche + Dessous

Best SS16 Lingerie Collection: Marie Jo
Best SS16 Swimwear Collection: Sunflair and Primadonna
Best SS16 Nightwear Collection: Calida
Best brand for sports bras: Anita Active

Stelle dell’Intimo Gala 2017


The 19th Stelle dell’Intimo gala unveiled the 2017 top Italian retailers on February 11 at Palazzo Borghese, Florence. Starring the 125 very best shops from the intimate apparel, beachwear and hosiery industries in Italy, Stelle dell’Intimo welcomed over 300 guests for an exciting and memorable evening of celebration and networking.

A prestigious jury comprised of 24 top brands selected this year’s winners in four categories – Reference Shops, New Generation Shops, Concept Stores and Personal Touch. The 2017 jury included Anita, Whispers, Chantelle, Christies, Guess, Hanky Panky, Hanro, Julipet, Le Bonitas, Lisanza, Lise Charmel, Luna, Maison Lejaby, Marjolaine, Maryan Mehlhorn, Max Mara Leisure, Oscalito, Paladini, Parah, Pepita, Pierre Mantoux Simone Pérèle, Valery and Wolford.

Stelle dell’Intimo 2017 Winners
Reference Shop: Brighenti (Rome)
Personal Touch: SottoSopra (Rezzato-Brescia)
New Generation: Rubatscher (Bolzano)
Concept Store: Mancini (Bellizzi-Salerno)
Achievement Award: Sorelle Ascoli (Genoa)

Special Recognition Prizes
More nominations over the years: Linea Intima (Cagliari), Dreams in the drawer (Pavia), Ripani Underwear (Ascoli Piceno)  and Torre (Pagani Salerno)
Entrepreneurship: My Lingerie (Merano)
Fitting specialist e-tailer: Red Velvet (Vicenza)
Got Talent: Abbiati Underwear (Seregno-Milano)

Stelle dell’Intimo was created by Pisani Editore and is organised by Linea Intima. The contest was then taken to the USA with The Best of Intima Awards, Germany with Sterne der Wäsche, in the UK with Stars: Underlines Best Shop Awards and France with Top 100.