Panache joins as sponsors of Stars 2021

Panache Lingerie once again joins the list of primary sponsors for Stars Best Shop Awards in 2021, continuing uninterrupted sponsorship of the event.

John Power, MD of Panache Lingerie Ltd commented: “Panache Lingerie, specialist D+ brand for over 40 years, are honoured to once again sponsor the Stars Best Shop Awards for the 2021 award ceremony. Stores have always been our lifeblood here at Panache, and The Stars Awards are such a positive celebration, serving as a night of well-deserved recognition for the hard work put in by our independents.

We have all had to endure the uncertainty of the last 2 years, but there is strength through adversity. As we mark our 40th birthday here at Panache, we look to celebrate the past and embrace what is to come. The resilience and creativity that our independents have shown makes us so hopeful as we look towards and invest in the future of lingerie.  We greatly look forward to getting out on the road and seeing you all when it’s safe to do so, but until then wish our Independents the best of luck for the night”.

Pamela Scott of Underlines Magazine added: “We are thrilled that once again Panache Lingerie is sponsoring the Stars Best Shop Awards event. Their unflagging support since the very beginning has been invaluable in creating a unique and exciting platform to recognise the importance of independent shops, never more crucial than in the last few years.”