Underlines Magazine, Organisers of Stars Best Shop Awards, revealed the 2023 winners at a glittering ceremony at One London Wall on 16th November. With a 300 strong audience the very best of UK & Irish retail was represented.
BEST NEWCOMER
NELLY BO’S presented by Denise Shepherd of Dana-co
ETAILER OF THE YEAR
Naughty Knickers presented by Mark Tweed of Cyberjammies
DEPARTMENT STORE
Browns of York presented by Laurel Nash of The Wacoal Group
MIRACLESUIT BODY CONFIDENCE/SHAPING AWARD
UKTights.com presented by Susan DeMusis and Chris Eve of Miraclesuit
PERSONAL TOUCH
The Lady’s Slip presented by Andrew Goodacre of BIRA
BOUTIQUE STYLE
Blushing Susie presented by Mary Cameron of Chantelle UK
ANITA SPECIAL CARE RECOGNITION AWARD
McElhinneys presented by Michele Duncan of Anita UK
EXCELLENCE & OUTSTANDING ACHIEVEMENT
Foundations of Nantwich presented by Dean Cooper of Panache Lingerie
SUPERSTAR
The Personal Touch presented by David McDonogh of The Wacoal Group
AIS INDEPENDENT RETAILER OF THE YEAR*
Jarrolds of Norwich presented by James Crabtree of AIS
EDITOR’S CHOICE
Sugar & Spice presented by Pamela Scott of Underlines
UNSUNG INDUSTRY HERO
Serina Hickton & Catherine Cuttriss of Anita UK presented by Julie Robb of Studio Lingerie & Resort
LIFETIME ACHIEVEMENT AWARD*
Maureen Pimley presented by Pamela Scott of Underlines
SUPPLIER OF THE YEAR
The Wacoal Group presented by Pamela Scott of Underlines
BRAND COLLECTIONS AWARDS 2023
Product brands Awards were presented by Simon Whitmarsh-Knight (Global Marketing Director) and Claire O’Neill (European Marketing Manager) of HYOSUNG TNC
Active/Sports
LINGERIE COORDINATES
SWIMWEAR
NIGHT/LOUNGEWEAR
SHAPEWEAR
LEGWEAR
*New Awards for 2023
Thank you to our primary sponsors Hyosung Corporation, Wacoal Europe, Panache Lingerie Ltd, and supporters Associated Independent Stores (AIS), Anita, Triumph, Sloggi Underwear, Aubade, Dana-co, Skarlett Blue, Soak Wash, Cyberjammies, BIRA (British Independent Retailers Association), Lise Charmel, Miraclesuit and Patricia Eve.
Stars Underlines Best Shop Awards 
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