Stars Underlines Best Shop Awards announces today that this year’s event will take place on Thursday 15th November at the exciting new venue of Cafe de Paris in the heart of London’s West End. As the home of cabaret and dining since 1924, the venue has many original features including grand sweeping staircases, glittering chandeliers and a stunning ballroom to provide a unique experience.

These Retail Awards for the underwear, swimwear, nightwear and legwear sectors are organised by the UK’s b2b publication, Underlines Magazine. 2018 marks the 10th edition of the only event in the UK & Ireland aimed at the lingerie, swimwear and legwear industry. Retailers attend from all parts of the UK & Ireland with visitors attending from the USA and Europe.

Underlines Magazine, organisers of Stars Best Shop Awards, are thrilled to announce this year’s prestigious winners. Stars Best Shop Awards 2017 in collaboration with headline sponsor, LYCRA® (a trademark of INVISTA), took place last night in Shakespeare’s UnderGlobe, celebrating the best stores, shops and e-commerce sites in the underwear, swimwear and legwear sectors.

A total of 15 awards were presented, with the brand new Industry Hero Award introduced for 2017. And the winners are…

Best Newcomer: Odette

Best Concept Store: Kinari

Large Department/Chain Store: House of Fraser

Independent Department Store: Jarrolds of Norwich

Specialist Etailer: Lingerie Outlet Store

Multi-product Etailer: Bravissimo.com

Legwear Retailer of the Year: Fenwick of Colchester

Personal Touch: Pretty Things of Buckhurst Hill

Reference Shop: Harts of Monmouth

Special Care Recognition Award: Lincoln Bra Lady

Excellence & Outstanding Achievement Award Runner-up: Embrace

Excellence & Outstanding Achievement Award: Belle Femme

Editor’s Choice: Winch & Blatch

Superstar Award: Chantilly of Rochdale

Industry Hero Award – New for 2017: Shaun Moorey, Operations and Finance Manager of Chantelle Lingerie

Supplier of the Year 2017: Wacoal Europe

With thanks for the continuing support of our headline sponsor:

And Stars‘ 2017 list of sponsors:

Stars Retail Awards 2017 has once again secured headline sponsorship from LYCRA® (a trademark of US fibre giants, INVISTA). These Retail Awards for the underwear, swimwear, nightwear and legwear sectors are organised by leading UK b2b publication, Underlines Magazine.

This year the gala presentation evening will return on 9th November to Shakespeare’s UnderGlobe, with approximately 350 special guests. Stars is primarily aimed at recognising the value of specialist and independent shops in these competitive sectors of the market.

Unique in their field Stars 2017 has 13 key Awards* with a Supplier of the Year Award. Nominations are created by the jury of 25 brands and not self-nomination and over 400 stores, shops and etailers are nominated each year.

Other important sponsors include Anita & Rosa Faia, Wacoal, hosiery brands ITEM m6 and MELAS co-sponsoring the Legwear Retailer of the Year,  Mode City/Salon International de la Lingerie and Interfiliere.  Industry bodies lend their support including the Fashion Association of Britain, American brand leaders Maidenform and DKNY and renowned French label, Lise Charmel.

Stars Awards debuted in the UK in 2007. The competition is held in the USA (Best of Intima Shops); Germany (Sterne der Wäsche), Italy (Stelle dell’Intimo) and France (Top 100) with sister publications in those countries.

*Reference Shop Award, Concept Store Award, Personal Touch Award, Best Newcomer Award, Department Store (Standalone), Chain/Department Store, Best E-tailer Award (Multi-product), Best Specialist E-tailer, Legwear Retailer of the Year Award, Special Care Recognition Award, Editor’s Choice, Excellence & Outstanding Achievement Award and Supplier of the Year Award. The ultimate award is the SuperStar Award (only for bricks & mortar shops that have been in business for 20 years or more).

Last night the sectors of underwear, swimwear and legwear gathered at The Underglobe at Shakespeare’s Globe in London to celebrate the best stores, shops and e-commerce sites across the UK and Ireland at the 8th edition of Stars Underlines Best Shop Awards. Hosted by journalist and broadcaster Vanessa Feltz, 330 guests and over 100 finalists attended the star-studded evening, sponsored by headline sponsor INVISTA (owner of the LYCRA® fibre brand) and organised by leading B2B title, Underlines Magazine.

A total of 14 awards were presented, with the brand new SuperStar Award introduced for 2016. And the winners are…

Best Newcomer: Bustles Boutique

Concept Shop: Odyssey Boutique

Large Department Store/Chain: Selfridges

Independent Department Store: McElhinneys

Specialist E-tailer: UKTights.com

Multi-Product E-tailer: Very.co.uk

Legwear Retailer of the Year: Browns of York

Personal Touch: Bare Necessities

Reference Shop: Temptations

Special Care Recognition Award: Almacare

Excellence & Outstanding Achievement: Lincoln Bra Lady

SuperStar – New for 2016! Carols of Bishops Stortford

Editor’s Choice: The Fitting Room

Supplier of the Year 2016: Wacoal Europe

We would like to thank our Headline Sponsor INVISTA, owner of the LYCRA® fibre brand, for their continuing support and encouragement; ITEM m6 and Melas Hosiery for sponsoring the Legwear Retailer of the Year Award; Anita for the sponsorship of the Special Care Recognition Award; Wacoal Europe for sponsoring the deluxe photobooth and Panache Lingerie for the champagne reception, as well as DKNY, Eurovet (organisers of Salon International, Mode City and Interfiliere), Lise Charmel and Maidenform. Stars is supported by national show organisers, ITE Moda Lingerie & Swimwear Exhibition and the Fashion Association of Britain (FAB) – all of whom gave generous prizes to the winners.

And Stars‘ 2016 list of sponsors:

Back by popular demand, BBC Radio presenter and Stars 2014 host Vanessa Feltz will once again take the stage at Stars Underlines Best Shop Awards, with following entertainment by singer Ben Ofoedu. The only independent recognition of excellence in the sectors of lingerie, swimwear, nightwear and legwear, the 2016 Stars Underlines Best Shop Awards will take place on Thursday 10th November 2016 at the Underglobe, Shakespeare’s Globe Theatre, London.

Congratulations to the 115 specialist shops running for the awards, the only independent recognition of excellence in the sectors of lingerie, swimwear, nightwear and legwear. The Stars Underlines Best Shop Awards ceremony will take place on Thursday 10th November 2016 at the Underglobe, Shakespeare’s Globe Theatre, London.

With thanks for the continuing support our headline sponsor:

And Stars‘ 2016 list of sponsors: