Underlines Magazine, Organisers of Stars Best Shop Awards, revealed the 2024 winners at a glittering ceremony at One London Wall on 14th November. With a 300 strong audience the very best of UK & Irish retail was represented.
BEST NEWCOMER
LOU’S LOUNGERIE presented by Rosie Oliver, Head of Marketing, Northern Europe (Triumph/Sloggi)
ETAILER OF THE YEAR
NEXT.CO.UK presented by Mary Cameron, MD of Chantelle Lingerie, UK/Ireland
DEPARTMENT STORE
JOHN LEWIS & PARTNERS presented by Dean Cooper, International Sales Director, Panache Lingerie
MIRACLESUIT BODY CONFIDENCE/SHAPING AWARD
CREASEYS presented by Susan DeMusis and Chris Eve of Miraclesuit
PERSONAL TOUCH
KATSIZE presented by Andrew Goodacre of BIRA
BOUTIQUE STYLE
PRETTY LOVELY presented by Laurel Nash, Global Sales Director, Wacoal Europe.
ANITA SPECIAL CARE RECOGNITION AWARD
THE BRA CONSULTANCY presented by Michele Duncan, MD of Anita UK
INDX EXCELLENCE & OUTSTANDING ACHIEVEMENT AWARD
BARKERS OF NORTHALLERTON presented by James Crabtree, Head of Fashion at AIS/INDX Shows
SUPERSTAR
THE L COLLECTIONS presented by Geoff Embley, CEO of Wacoal Europe
EDITOR’S CHOICE AWARD
JACYS OF COCKERMOUTH presented by Pamela Scott of Underlines
UNSUNG INDUSTRY HERO
Andrea Mutlow of Wacoal, presented by Catherine Cuttriss & Serina Hickton (2023 winners), Anita UK
LIFETIME ACHIEVEMENT AWARD
SUE HAYWOOD, LACE OF BAKEWELL, presented by Pamela Scott of Underlines
SUPPLIER OF THE YEAR
The Wacoal Group presented by Pamela Scott of Underlines
BRAND COLLECTIONS AWARDS 2024
Product Brands Awards were presented by Claire O’Neill, Director of European Brand Marketing and Andreas Puchert, European Marketing Manager of HYOSUNG TNC
Active/Sports
LINGERIE COORDINATES
SWIMWEAR
NIGHT/LOUNGEWEAR
SHAPEWEAR
LEGWEAR
Thank you to our primary sponsors Hyosung Corporation, Wacoal Europe, Panache Lingerie Ltd, and supporters , Anita, Triumph, Sloggi, Soak Wash, Cyberjammies, BIRA (British Independent Retailers Association), Evelyn & Bobbie, INDX Shows, Miraclesuit, Patricia Eve and Wonderland.
Photography: Gavin Kemp
Stars Underlines Best Shop Awards 