✨ Celebrating Excellence in Retail! ✨
Underlines Magazine, organisers of the Stars Best Shop Awards, revealed the 2025 winners at a glittering ceremony at The Underglobe on Thursday 6th November.
With a 300-strong audience, the very best of UK & Irish retail was represented in what was an unforgettable night of talent, innovation, and celebration!
BEST NEWCOMER
SOPHISTIKATE presented by Lizzie McMillan, Head of Sales, UK & Ireland (Triumph/Sloggi)
ETAILER OF THE YEAR
FREEMANS GRATTAN HOLDINGS presented by Mark Tweed, Brand Director, Cyberjammies
DEPARTMENT STORE
JOHN LEWIS & PARTNERS presented by John Power, Managing Director, Panache Lingerie
MIRACLESUIT BODY CONFIDENCE/SHAPING AWARD
HARTS presented by Chris Eve, MD of Patricia Eve
PERSONAL TOUCH
MABEL & JACKS presented by Andrew Goodacre of BIRA
BOUTIQUE STYLE
CAROLINE RANDELL presented by Geoff Embley, CEO of Wacoal Europe
ANITA SPECIAL CARE RECOGNITION AWARD
JANICE ROSE presented by Michele Duncan, MD of Anita UK
INDX EXCELLENCE & OUTSTANDING ACHIEVEMENT AWARD
GOODS presented by James Crabtree, Head of Fashion at AIS/INDX Shows
SUPERSTAR
TALLULAH presented by Laurel Nash, Global Sales Director, Wacoal Europe
EDITOR’S CHOICE AWARD
VAMP LINGERIE presented by Pamela Scott of Underlines
UNSUNG INDUSTRY HERO
STELLA NORTH, Panache, presented by Andrea Mutlow, Wacoal (2024 Winner)
LIFETIME ACHIEVEMENT AWARD
ROS BROADY, Pretty Things Buckhurst Hill , presented by Pamela Scott of Underlines
SUPPLIER OF THE YEAR
The Wacoal Group presented by Pamela Scott of Underlines
BRAND COLLECTIONS AWARDS 2024
Product Brands Awards were presented by Claire O’Neill and Simon Whitmarsh-Knight, HYOSUNG TNC
Active/Sports
LINGERIE COORDINATES
SWIMWEAR
NIGHT/LOUNGEWEAR
SHAPEWEAR
LEGWEAR
Thank you to our primary sponsors Hyosung Corporation, Wacoal Europe, Panache Lingerie Ltd, and supporters , Anita, Triumph, Sloggi, Soak Wash, Cyberjammies, BIRA (British Independent Retailers Association), INDX Shows, Miraclesuit, Patricia Eve and Wonderland.
Photography: Gavin Kemp
Stars Underlines Best Shop Awards 