Underlines Magazine Thanks Industry Icons for Supporting the Stars Best Shop Awards 2026

Underlines Magazine, organisers of the prestigious Stars Best Shop Awards, would like to extend a huge thank you to the industry icons supporting the 2026 awards, as we celebrate the very best of British and Irish retail.

We are delighted that Miraclesuit, the leading name in shaping swimwear, Cupid, the US specialist shapewear giant, and their exclusive UK representative Patricia Eve, will once again support the Body Confidence Shaping Award – always one of the most hotly contested categories of the evening.

We are also thrilled to celebrate a very special milestone with Cyberjammies, who are marking their 25th birthday this year while supporting the Stars Best Shop Awards once again. We are truly delighted to have them on board for this landmark year.

Joining this celebration of industry heritage is French powerhouse Chantelle, which is celebrating an extraordinary 150 years of excellence. With a legacy spanning generations, Chantelle’s remarkable milestone is a testament to the enduring power of creativity, craftsmanship and innovation within our industry.

These iconic brands join our primary sponsors – Creora, Hyosung, Panache and Wacoal – alongside our valued supporters Anita, BIRA, INDX Shows, Soak Wash and contemporary trade show Wonderland.

The Stars Best Shop Awards are all about recognising the passion, dedication and excellence that make independent retail such a vital part of our industry. The continued support of our sponsors and partners makes it possible for us to bring the industry together to celebrate these achievements.

A huge thank you to all our sponsors and supporters. You make this amazing event possible, and we are incredibly grateful for your continued support!