Congratulations to the 2017 Stars!

Underlines Magazine, organisers of Stars Best Shop Awards, are thrilled to announce this year’s prestigious winners. Stars Best Shop Awards 2017 in collaboration with headline sponsor, LYCRA® (a trademark of INVISTA), took place last night in Shakespeare’s UnderGlobe, celebrating the best stores, shops and e-commerce sites in the underwear, swimwear and legwear sectors.

A total of 15 awards were presented, with the brand new Industry Hero Award introduced for 2017. And the winners are…

Best Newcomer: Odette

Best Concept Store: Kinari

Large Department/Chain Store: House of Fraser

Independent Department Store: Jarrolds of Norwich

Specialist Etailer: Lingerie Outlet Store

Multi-product Etailer:

Legwear Retailer of the Year: Fenwick of Colchester

Personal Touch: Pretty Things of Buckhurst Hill

Reference Shop: Harts of Monmouth

Special Care Recognition Award: Lincoln Bra Lady

Excellence & Outstanding Achievement Award Runner-up: Embrace

Excellence & Outstanding Achievement Award: Belle Femme

Editor’s Choice: Winch & Blatch

Superstar Award: Chantilly of Rochdale

Industry Hero Award – New for 2017: Shaun Moorey, Operations and Finance Manager of Chantelle Lingerie

Supplier of the Year 2017: Wacoal Europe

We would like to thank our Headline Sponsor INVISTA, owner of the LYCRA® fibre brand, for their continuing support and encouragement; new sponsor Lascana for sponsoring the Champagne reception; Melas Hosiery and ITEM m6 for co-sponsoring the Legwear Retailer of the Year Award; Anita for the sponsorship of the Special Care Recognition Award; Wacoal Europe for sponsoring the deluxe photobooth; Eurovet (organisers of Salon International, Mode City and Interfiliere) for sponsoring the special prize draw for a wonderful trip to Paris, and Panache Lingerie for the compere and after Awards entertainment.

We would also like to thank Jackie Upton of Sheen Uncovered who sponsored the brand new Industry Hero Award, as well as DKNY, Lise Charmel, Maidenform and the Fashion Association of Britain (FAB).




Anita item_m6 ModeCity
DKNY Maidenform Lise Charmel
Rosa Faia Melas Logo Lascana
Salon International de la Lingerie Panache Lingerie Wacoal Europe