✨ Celebrating Excellence in Retail! ✨
Underlines Magazine, organisers of the Stars Best Shop Awards, revealed the 2026 winners at a glittering ceremony at The Underglobe on Thursday 5th November.
With a 300-strong audience, the very best of UK & Irish retail was represented in what was an unforgettable night of talent, innovation, and celebration!
BEST NEWCOMER
Lincoln Bra Lady presented by Emma Pake, Creative Director, Panache Lingerie.
ETAILER OF THE YEAR
Naughty Knickers presented by Mark Tweed, Brand Director, Cyberjammies
DEPARTMENT STORE
Smith Bradbeer presented by Belinda Leca, Head of Sales, Wacoal Europe.
MIRACLESUIT BODY CONFIDENCE/SHAPING AWARD
Sheer Bliss presented by Chris and Katie Eve, Patricia Eve
PERSONAL TOUCH
The Fitting Room presented by Andrew Goodacre, BIRA
BOUTIQUE STYLE
Hidden Agenda presented by Mary CAMERON, MD, Chantelle UK.
ANITA SPECIAL CARE RECOGNITION AWARD
W H Good presented by Michele Duncan, MD, Anita UK
INDX EXCELLENCE & OUTSTANDING ACHIEVEMENT AWARD
Harveys presented by Suzanne Johnson, Category Manager – Fashion, AIS/INDX Shows
SUPERSTAR
The Lingerie Room presented by Laurel Nash, Global Sales Director, Wacoal Europe
EDITOR’S CHOICE AWARD
Affair Lingerie presented by Pamela Scott , Underlines Magazine.
UNSUNG INDUSTRY HERO
Sharon James, Cyberjammies. Presented by Leigh Watkins, Territory Sales Executive, Panache Lingerie.
DESIGNER BRAND OF THE YEAR AWARD: NEW FOR 2026!
Coco de Mer, presented by Angela Barker Blundell, MD, Concrete Concept Agency.
BRAND COLLECTIONS AWARDS 2024
Product Brands Awards introduced by Simon Whitmarsh-Knight, HYOSUNG TNC and presented by Pamela Scott, Underlines Magazine.
Active/Sports
LINGERIE COORDINATES
SWIMWEAR
NIGHT/LOUNGEWEAR
SHAPEWEAR
LEGWEAR
LIFETIME ACHIEVEMENT AWARD
Mary Downey, Almacare, presented by Pamela Scott, Underlines Magazine.
SUPPLIER OF THE YEAR
The Wacoal Group presented by Pamela Scott, Underlines magazine.
Congratulations to all our finalists and winners! See you in 2027!
Stars is only made possible with the support of our primary sponsors Hyosung Corporation, Wacoal Europe and Panache Lingerie. We also have to thank INDX Intimate Apparel Show , Anita Since 1886, Miraclesuit, Cupid Intimates, Patricia Eve, Cyberjammies, Soak Wash, The Wonderland Show and BIRA (British Independent Retailers Association) for their support in making Stars happen.
Photography: Gavin Kemp
