Sponsorship announced for Stars Best Shop Awards 2014

Underlines Magazine, organisers of Stars Underlines Best Shop Awards, is delighted to announce new sponsorship in 2014. Pretty Polly and Aristoc, leading UK brands of legwear for nearly 100 years, will be sponsoring the Legwear Retailer of the Year Award to be held on 20th November 2014 at the Cumberland Hotel, Marble Arch, London.

Pretty Polly Aristoc


The event, which will host the presentation of 11 retail and e-commerce awards with a Supplier of the Year Award, continues to be supported by the headline sponsorship of LYCRA® (a trademark of INVISTA). INVISTA is one of the world’s largest integrated producers of polymers and fibres.


Specialist lingerie and swim brand, Panache Lingerie Ltd (with brands Cleo, Cleo Swim, Panache Lingerie & Panache Swim, Panache Sport and Sculptresse aimed primarily at larger cup sizes) is once again lending its support with sponsorship of the welcome & cocktail reception.

Extra prizes are on offer to Award winners including 3 all-inclusive trips to the UK’s national trade event, Moda Lingerie & Swimwear Show, courtesy of ITE Moda. In addition Eurovet, organisers of Salon International and Mode City Paris will give one lucky winner a trip to Paris on Eurostar with accommodation. FAB (The Fashion Association of Britain) will present one year’s membership to their organisation which assists independent retailers with advice and practical help on a huge number of business issues from legal to computing.

Paris Mode CitySalon International de la Lingerie & du Swimwear LOGO IFL PARIS

Entrants to the Awards are nominated by a jury of 27 leading swimwear, intimate apparel, corsetry and legwear brands from both the UK and worldwide.


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