Flashes from the night

Click to see the pictures

Click to see the pictures


Stars 2014: a night to remember!

275 guests gathered in London last night for the 6th edition of Stars Best Shop Awards: retail awards for the underwear, swimwear and legwear industry. Hosted by journalist and broadcaster, Vanessa Feltz, the Awards drew buyers and retailers from all … Continue reading

Real women walk the catwalk at Truelove


Stars Underlines Best Shop Awards finalist Truelove Lingerie is going to celebrate the beauty of real women with a catwalk show in aid of CoppaFeel! on the 26th November, featuring housewives, teachers, pensioners and students on the catwalk. Marie Truelove, owner of Truelove states: “we are not saying Models are not real women, of course they are!  But we want to show that all women can look & feel beautiful regardless of age & size simply by wearing the right lingerie.”


All models involved in this great event will receive hair & makeup pampering courtesy of celebrity hairdresser, Sinead Kelly and her creative team, and entrance will be by ticket only with all proceeds going to CoppaFeel!

Stars finalists shine in local press

Stars Underline Best Shop Awards finalists The Little Bra Shop, based in Yarm, and Chantilly Lingerie in Rochdale have recently been featured in local press for their excellence in providing a great fitting service and educating local women. The Little Bra Shop owner Tracy Campbell spoke to local newspaper The Northern Echo about the astonishing number of women who still wear the wrong size bra, explaining “the mistake a lot of women make is getting measured in one shop and assuming the size will apply to every other shop, but styles, shops and brands vary hugely.”


Click to read the complete article

 Chantilly Lingerie was presented with the coveted High Street Retailer of the Year Award in the latest Rochdale Business Awards ceremony, which celebrates the borough’s business leaders and their contribution to the local area. The Rochdale based business said: “We are very proud of our extensive range of carefully selected brands from all over the world that are renowned for their excellent design, quality of manufacture and superb fit. Our focus has always been on service, quality and exceptional choice and we are here to advise and help the customer find what they are looking for.”


Chantilly Lingerie receives the High Street Retailer of the Year Award


Stars Best Shop Awards 2014 finalists!

After weeks of deliberation, we can finally announce the finalists for Stars Best Shop Awards 2014! Congratulations to the 86 specialist shops running for the awards and don’t forget voting is still open for the Excellence & Outstanding Achievement Award, the only category decided by public vote.

Airy Mary Embrace Orchid Lingerie
And She Knows Fenwick (Bond Street) – Hosiery Perfect Fit
Angela Knight Fenwick (Bond Street) – Lingerie Perfectly Petite Lingerie.com
Ann’s Cottage Fenwick (Brent Cross) Petits Bisous
April & Mae Fenwick (Canterbury) Pretty Things (Buckhurst Hill)
Arnotts Figleaves.com Pretty Things (Cockfosters)
Asos.com Guilt Lingerie Prohibido
Bare Necessities House of Fraser Rigby & Peller
Barkers Houstons Sarah Jayne
Bella di Notte.com Jarrolds of Norwich – Hosiery See Saw
Bentalls Jarrolds of Nowrich – Lingerie Sheen Uncovered
Bodenhams Je Te Veux Sheer Delight
Boobydoo Jolie SimplyBeach.com
Boschen Juste Moi.co.uk Sobriquet Lingerie
Boutique 65 Less Bounce.com Straps of Gourock
Bravado Lincoln Bra Lady Tallulah
Brown Thomas Little Women.com  The Bra Closet
Browns of York Loncherie  The Cats Pyjamas
Camp Hopson & Co Lovell & Vie  The Dressing Room
Caroline Randell Marie  The Little Big Bra Shop
Carols of Bishops Stortford Mish Lingerie  The Little Bra Shop
Chantilly My Lingerie  Truelove Lingerie
Cheshire Lady My Tights.com  Turnbulls
D’Braz N Shelley  Verite Louise Swimwear
Eden Lake Next  Victoria’s Little Bra Shop
Elegance Lingerie Nicola Jane  Voisins
Elouise Lingerie Oldrids  W H Good
Elphicks Ooh La La!  Winch & Blatch
Ely’s Ophelia Lingerie

Thanks to our 2014 Jury:


The Stars retail awards will take place on Thursday 20th November 2014 at The Cumberland Hotel, Marble Arch, London. With particular thanks to our Headline Sponsor:


Underlines wish to thank our kind sponsors

prettypolly MODA bira_FAB_logo_mono_birastrap
Panache Paris Mode CitySalon International de la Lingerie & du Swimwear AristocIFL PARIS


And the nominees are…

Congratulations to the 214 shops nominated for this year’s Stars Underlines Best Shop Awards! The finalists will be announced in September.

Adorne Fenwick (Brent Cross) Orchid Lingerie
Airy Mary
Fenwick (Canterbury) Pandora’s Box
Amazon Fenwick (Newcastle) Pauls
Amelies Follies
Fenwick (Tunbridge Wells) Peaches and Cream Lingerie
Amour Fenwick (Windsor) Perfect Fit (Keynsham)
Ample Bosom.com Figleaves.com Perfectly Petite.com
And She Knows Fit to Bust Personal Touch Scot
Angela Knight Fit to Bust Too Peter Jones
Ann’s Cottage FJ Bodenham Petits Bisous
Anon Lingerie Flowerbags Pippa
April & Mae Ginni’s Pour Les Femmes
Arnotts (Ireland) Gray and Osbourn.co.uk Pretty Things (Buckhurst Hill)
Asos.com Guilt Lingerie Pretty Things (Cockfosters)
Aspiga Harrods Prohibido
B London Boutique Harts of Monmouth Pudding Lingerie
Bare Necessities (Melbourne) Harveys of Halifax Pure Mischief
Barkers Helen’s Lingerie Rigby & Peller
Beales Hidden Agenda Roches (Ireland)
Beau Dame Lingerie Hills Ruthie Q
Bella di Notte.com Honey Saffron
Bellissima Honeytrap Lingerie Sandra Dee
Bentalls House of Fraser Sarah Jayne
Betty & Belle Houstons (N. Ireland) See Saw
Bisou Bisou J R Taylor Selfridges
Bloomers Jarrolds of Norwich Shaws Group (Ireland)
Blushhh Je Te Veux Sheen Uncovered
Boobydoo Jenny Wren Sheer Delight
Boschen John Bell Croydon Shirley C
Boudica John Lewis Partnership Silks of Glasgow
Boudoir Pink Jolie  Simply Beach.com
Boutique 65 Juste Moi.com  Simply Scuba
Bradbeers JW Stringer Simply Yours.co.uk
Bravado Kate Barclay Siren & Pearl
Bravissimo.com Kathryn Rolfe Slam
Brown Thomas (Ireland) Knickerbocker Glory Sobriquet Lingerie
Browns of York La Femme by Ryan (Ireland) Straps
Butterfly Lace Surfdome.com
Camp Hopson & Co Large Cup Lingerie.com Sweatshop
Caroline Randell Le Reve Sweet Dreams (Buckingham)
Carols of Bishops Stortford Less Bounce.com Sweet Dreams (Woodbridge)
Chantilly Lily Lingerie Tallulah
Cheshire Lady Lincoln Bra Lady Temptations
Chic Lingerie Lindsay Adelaide The Bra Closet
Close Essentials Lingerie Room The Bra Shop
Contour of Stillorgan (Ireland) Little Women.com The Cats Pajamas
County Vogue Loncherie The Lingerie Collection (Sutton Coldfield)
Creasey’s Lou Lou The Little Big Bra Shop
Daniels Louise’s Boutique The Little Bra Shop
Dashiki (Ireland) Love Stretch.com The Perfect Fit (Crowborough)
D’Braz (Banstead) Love Your Fit / Lingerie at Carol’s  Trevails
D’Braz (Cobham) Lovell & Vie Truelove Lingerie
De Zire Madame Foners  Turnbulls
Debenhams Group Marie UK Beachwear.com
Debora Menary’s UK Tights
Dessous Chic Mio Destino  Undercover.co.uk
Dressing Room (Bath) Mirari Up Front Lingerie
Eden Lake Mish Lingerie Vamp Lingerie
Elegance Lingerie (Ashford) Mish Online Vanilla Fudge
Elegant Undies Moores Verite Louise Swimwear.co.uk
Elouise Lingerie Morleys Group Very.co.uk
Elphicks My Lingerie Victoria’s Little Bra Shop
Ely’s My Smarty Pants.co.uk Voisins
Embrace My Tights.com W H Goods (Ireland) 
Emma H N Shelley What Lies Beneath
Entre Nous Next What Women Want
Essentials Nicola Jane Whispers
Eve Nursing Bra-Shop.co.uk Winch & Blatch
Eve & Ranshaw Oldrids  Woods
Feathers of Marlow Ooh La La!
Fenwick (Bond Street) Ophelia Lingerie

With particular thanks to our Headline Sponsor


Underlines wish to thank our kind sponsors

prettypolly MODA bira_FAB_logo_mono_birastrap
Panache Paris Mode CitySalon International de la Lingerie & du Swimwear IFL PARIS

The Stars retail awards will take place on Thursday 20th November 2014 at The Cumberland Hotel, Marble Arch, London.

Thanks to our 2014 Jury:


Sponsorship announced for Stars Best Shop Awards 2014

Underlines Magazine, organisers of Stars Underlines Best Shop Awards, is delighted to announce new sponsorship in 2014. Pretty Polly and Aristoc, leading UK brands of legwear for nearly 100 years, will be sponsoring the Legwear Retailer of the Year Award to be held on 20th November 2014 at the Cumberland Hotel, Marble Arch, London.

Pretty Polly Aristoc

The event, which will host the presentation of 11 retail and e-commerce awards with a Supplier of the Year Award, continues to be supported by the headline sponsorship of LYCRA® (a trademark of INVISTA). INVISTA is one of the world’s largest integrated producers of polymers and fibres.


Specialist lingerie and swim brand, Panache Lingerie Ltd (with brands Cleo, Cleo Swim, Panache Lingerie & Panache Swim, Panache Sport and Sculptresse aimed primarily at larger cup sizes) is once again lending its support with sponsorship of the welcome & cocktail reception.

Extra prizes are on offer to Award winners including 3 all-inclusive trips to the UK’s national trade event, Moda Lingerie & Swimwear Show, courtesy of ITE Moda. In addition Eurovet, organisers of Salon International and Mode City Paris will give one lucky winner a trip to Paris on Eurostar with accommodation. FAB (The Fashion Association of Britain) will present one year’s membership to their organisation which assists independent retailers with advice and practical help on a huge number of business issues from legal to computing.

Paris Mode CitySalon International de la Lingerie & du Swimwear LOGO IFL PARIS

Entrants to the Awards are nominated by a jury of 27 leading swimwear, intimate apparel, corsetry and legwear brands from both the UK and worldwide.