The Best of Intima Magazine staged the Best of Intima Awards as a phygital event for the second year running, celebrating independent stores across North America. Despite the complicated moment, the 2021 edition saw massive participation with nearly 400 stores nominated and brands recognising the importance of supporting their clients and stores.
The event offered an amazing opportunity to see how the independents have been navigating these tumultuous times. In the light of this and in order to pay tribute to the resilience of intimate apparel retailers and boutiques, The Best of Intima opted to widen its list of finalists in a true lingerie celebration. “The Awards rule would normally not allow past winners to run again,” says Francesca Spinetta, co-owner of Intima Media Group, “but we felt it would have been unfair to exclude them from this Restart edition since it is sometimes even harder to keep a position than to reach it.”
The Best of Intima Awards 2021 Winners
CoMMUNITY SUPPoRT – CHANTILLY LACE, WILMETTE
oNLINE ACTIVITIES – ARISTELLE, PORTLAND
SALES PERFoRMANCE – KNICKERS N LACE, CALGARY
BEST SToRES oF AMERICA – BUSTED BRA SHOP, DETROIT (USA) and FOREVER YOURS, LANGLEY (Canada)
THE BEST oF INTIMA’S CHoICE – THE BRA MARKET, JASPER
THE BSA MILESToNE CIRCLE – TOP DRAWER LINGERIE, HOUSTON
BEST NEWCoMER – CHOU CHOU CHERI, MISSISAUG
INCLUSIVITY – BODY BY CHAI, CALGARY
LIFETIME ACHIEVEMENT AWARd – LINEA INTIMA, TORONTO
SoAKWoRTHY RETAILER AWARd – BLISS BENEATH, BARRIE
FAN FAVoRITE AWARd – BRA FITTINGS, LAYTON
After such a challenging year, The Best of Intima Awards team felt it was only right to give praise to that essential group of professionals who are a vital link between brands and retailers: the reps. As well as expressing their heartfelt thank you on behalf of all for their precious work, all reps who were involved in the nomination process were also invited to participate in the event.