On March 5, 2017, German specialist magazine SOUS held the twentieth edition of the glamorous Sterne der Wäsche awards ceremony in Munich, honouring the best lingerie shops in Germany. Over 300 VIPs from the industry including retailers, buyers, department managers as well as jury members gathered at the Schuhbecks Theatre for an evening of excitement and emotion followed by a gala dinner and an after-show party.

A high calibre jury of 19 well-known lingerie manufacturers nominated 64 stores in six categories and for the third time the LYCRA® special prize was awarded in the LYCRA® Display Competition.

The 2017 Sterne der Wäsche winners are:

New stores / New looks: Viabella (winner in the speciality store category) and Gustav Ramelow (winner in the fashion outlet category)
Department Store: Galeria Kaufhof and Karstadt
Textile House: Bekleidungshaus Bredl
Concept Store: Doppel D
Best Boutique: Sie – Dessous & mehr
Flagship Store: Wäschetraum
LYCRA® Display Competition: Kurvenreich (winner in the speciality store category) and TC Buckenmaier (winner in the fashion outlet category)

Champions League

Textile House: Modehaus Leffers and Pollozek
Best Boutique: Le Sorelle and Sylvia Weber
Flagship Store: Wäsche & Dessous Individuell and Achatz Wäsche + Dessous

Best SS16 Lingerie Collection: Marie Jo
Best SS16 Swimwear Collection: Sunflair and Primadonna
Best SS16 Nightwear Collection: Calida
Best brand for sports bras: Anita Active

Stelle dell’Intimo Gala 2017


The 19th Stelle dell’Intimo gala unveiled the 2017 top Italian retailers on February 11 at Palazzo Borghese, Florence. Starring the 125 very best shops from the intimate apparel, beachwear and hosiery industries in Italy, Stelle dell’Intimo welcomed over 300 guests for an exciting and memorable evening of celebration and networking.

A prestigious jury comprised of 24 top brands selected this year’s winners in four categories – Reference Shops, New Generation Shops, Concept Stores and Personal Touch. The 2017 jury included Anita, Whispers, Chantelle, Christies, Guess, Hanky Panky, Hanro, Julipet, Le Bonitas, Lisanza, Lise Charmel, Luna, Maison Lejaby, Marjolaine, Maryan Mehlhorn, Max Mara Leisure, Oscalito, Paladini, Parah, Pepita, Pierre Mantoux Simone Pérèle, Valery and Wolford.

Stelle dell’Intimo 2017 Winners
Reference Shop: Brighenti (Rome)
Personal Touch: SottoSopra (Rezzato-Brescia)
New Generation: Rubatscher (Bolzano)
Concept Store: Mancini (Bellizzi-Salerno)
Achievement Award: Sorelle Ascoli (Genoa)

Special Recognition Prizes
More nominations over the years: Linea Intima (Cagliari), Dreams in the drawer (Pavia), Ripani Underwear (Ascoli Piceno)  and Torre (Pagani Salerno)
Entrepreneurship: My Lingerie (Merano)
Fitting specialist e-tailer: Red Velvet (Vicenza)
Got Talent: Abbiati Underwear (Seregno-Milano)

Stelle dell’Intimo was created by Pisani Editore and is organised by Linea Intima. The contest was then taken to the USA with The Best of Intima Awards, Germany with Sterne der Wäsche, in the UK with Stars: Underlines Best Shop Awards and France with Top 100.

The Best of Intima Awards 2016


On July 31st, The Best of Intima magazine held the 12th edition of The Best of Intima Awards to honour the most accomplished independent retailers in the intimate apparel, beachwear and loungewear sectors from the United States and Canada. An array of the most influential and prominent names in the field gathered for a cocktail at New York City’s exclusive Tribeca Rooftop and Francesca Spinetta, Co-owner and Editorial Director of the Intima magazines, welcomed guests before introducing Guido Campello, CEO and Creative Director of Cosabella to officially open this year’s awards ceremony.

This year, 33 finalists were chosen out of over 350 nominees put forward by the jury, covering five categories: Concept Store, European Flair, Reference Shop, Personal Touch and The Best of Intima’s Choice. The 2016 Jury was comprised of representatives from twenty prestigious brands: Anita, b.tempt’d, Chantelle, Commando, Cosabella, Empreinte, Epure, Fantasie, Freya, Hanky Panky, Hanro, Le Mystère, Lise Charmel, Natori, Panache, Rosa Faia, Simone Pérèle, Skarlett Blue, Triumph, Wacoal.

The 2016 Best of Intima Awards Winners are:

  • Concept Store: Inside the Armoire, presented by Lida Orzeck, Co-Founder and CEO of Hanky Panky;
  • European Flair: Coup de Foudre, presented by Kerry O’ Brien, Designer and CEO of Commando;
  • Reference Shop: Allure Intimate Apparel, presented by Sonja Winther, President of Chantelle America;
  • Personal Touch: Bra-La-La, presented by Mary Alice Kelly, Director of Eveden;
  • The Best of Intima’s Choice: Brooklyn Fox, presented by Francesca Spinetta, Co-Owner and Editorial Director of Intima magazines.

Some stores also struck a chord with the editorial team, who decided they deserved a Special Recognition Prize:

  • Best Store Design: Gena Lisa Lingerie
  • Best Inspirational Story: Sweetest Secret Boutique
  • Best Newcomer: Lace & Day

Two prestigious intimate apparel brands also decided to celebrate their anniversaries during The Best of Intima Awards gala. German brand Anita awarded its 130th Anniversary Award to Town Shop and Lingerie Emma, while Colombian brand Leonisa offered its 60th Anniversary Award to Classic Shapewear.

Best German shops honoured in Munich


Over 300 VIP guests including boutique owners, buyers, brand representatives and members of the jury came together at the in Schuhbecks Teatro in Munich to celebrate the best lingerie shops and department stores in the country at the 11th edition of Sterne der Wäsche. The glamorous night was conducted by TV presenter Roman Roell, who greeted guests and shared the stage with outstanding artists. Winners from the 2016 Sterne der Wäsche Awards are:

New stores / New looks: Damenwahl (winner in the speciality store category) and Modehaus rapeseed (winner in the fashion outlet category)
Department Store: Galeria Kaufhof
Textile House: H.B. Jensen
Concept Store: fit
Best Boutique: lingerie boutique P1
Flagship Store: Closer
SOUS Marketing Award: Malou lingerie
LYCRA® Display Competition: Wire in lingerie (winner in the speciality store category) and Leffers (winner in the fashion outlet category)

Champions League
Textile House: Engelhorn and Heinrich Petzhold
Concept Store: Darling Frivole
Best Boutique: Liefländer
Flagship Store: Upper Schorfheide and Wäschehaus Wildner

Best SS15 Lingerie Collection: Marie Jo
Best SS15 Swimwear Collection: Sunflair
Best SS15 Nightwear Collection: Calida
Best Lord Brand: Mey
SOUS Special International Textile House Award: Steffl Department Store

Top 100 French boutiques 2016


Lauched in 2015 to celebrate the 25th anniversary of Intima Magazine, the Top 100 returned to the prestigious Pavillon Gabriel in Paris to honour the best French boutiques.  The gala evening saw around 260 guests including retailers, VIPs, suppliers and members of the jury gather to celebrate and network in an exuberant setting.

A total of 354 shops were nominated by the jury, comprised of French and international brands which include Lise Charmel, Aubade, Chantelle, Simone Pérèle, Maison Lejaby, Lou, Rosy, Cosabella, Selmark, Triumph, Anita, Vanity Fair and Oscalito. For this new edition of Top 100 the judging panel welcomed three new participants: nightwear specialist Le Chat, Spanish company Impetus and popular Belgian lingerie brand PrimaDonna.

The event was sponsored by Japanese fibre giant Asahi Kasei, owner of Roica and Cupro.

Stelle dell’Intimo 2016 shines in Florence


The top Italian intimate apparel retailers were unveiled on February 6 in Florence, at the 18th Stelle dell’Intimo gala. The exuberant awards ceremony took place at Palazzo Borghese, and saw over 300 guests including top retailers, VIPs and suppliers gather to network and celebrate the 128 nominated retailers. Winners were selected by a prestigious jury comprised of 24 brands with retailers awarded in four categories: Reference Shops, New Generation Shops, Concept Stores and Personal Touch.

Stelle dell’Intimo 2016 Winners
Reference Shop: Harmony (Barletta)
Personal Touch: One and One (Turin)
New Generation: Silk Shop and Sale (Bassano del Grappa)
Concept Store: The Bee Workers (Forte dei Marmi)
Achievement Award: Spiss (Bolzano)

Special Recognition Prizes
More nominations over the years: Sun and Blue (San Marino), Paprika (Marigliano), Francesca (Livorno) and Trolleybus (Treviso)
Professionalism: Arianna Boutique (Verona)
Marketing & Communications: Gaya Boutique (Milan)
Fitting Specialist: Booty (Genoa)

Stelle dell’Intimo was created by Pisani Editore and is organized by Linea Intima, with the objective of supporting and stimulating the professionalism and creativity of the trade. The contest was then taken to the USA with The Best of Intima Awards, Germany with Sterne der Wäsche, in the UK with Stars: Underlines Best Shop Awards and most recently France with Top 100.

Talent de Intima accepting applications


French magazine Intima once again offers young designers the opportunity to promote their brands through the Talent de Intima contest. More information can be found on the Intima website – good luck to all UK contestants!

Best of Intima Awards’ 2015 Winners

The Best of Intima magazine unveiled the winners of the 2015 Best of Intima Awards earlier this month in New York City. The 11th edition of the prestigious awards honoured North America’s best independent retailers in lingerie, swimwear and loungewear with over 350 nominees put forward by the jury panel.


The 2015 Best of Intima Awards Winners by Category:

  • Concept Store: Aristelle
  • European Flair: Les Boudoirs Boutique
  • Reference Shop: Petticoat Fair
  • Personal Touch: Bra Genie Perfect Bra Fitting
  • The Best of Intima’s Choice: Amour

The 2015 Best of Intima Awards Special Recognition Prizes:

  • Best “Pink” Store: Wigs N More
  • Best Survivor: Top Drawer
  • Best Customer Service: Zoe&Co., Professional Bra Fitters

New for 2015, extra categories prizes:

  • Lelo’s Best Intimate Accessories Retailer: Gazebo
  • Leo’s Best Men’s Underwear Retailer:


Sterne der Wäsche 2015


On 1st March 2015 German trade magazine, Sous, hosted a glamorous gala event in Munich for the Sterne (Stars) of underwear. The coveted prizes are awarded annually to the best intimate apparel shops and department stores in Germany, and to celebrate the 10th anniversary of these ‘Oscars’ of the underwear world the event was held at Schuhbeck’s Teatro, a fascinating dinner show created by celebrity chef Alfons Schuhbeck.

A high calibre jury of 21 well known underwear brands voted on 50 shops in 6 Award Categories (Reference Shops, Personal Touch, Concept Shops, Textile Houses, New Stores/New Look and Departments). 300 VIPs attended the glittering Awards ceremony – owners and representatives of the most important lingerie speciality stores, buyers and heads of departments, decision makers from the textile industry, winners from previous years as well as members of the jury.


TV Moderator, Roman Roell, added to the evening of excitement and high emotion and the Awards ceremony was also accompanied by engaging show acts and an after show party, bringing together a who’s who of the underwear world.

Sterne der Wäsche 2015 Winners

  • New Store/New Look: Bed & Bath (Munich) and Feine Wäsche Jacobs (Berlin)
  • Textile House: Modehaus Wellner (Hameln)
  • Department Store: Carsch-Haus (Düsseldorf)

First Time Winners

  • Reference Shop: Warnecke am Hochzeitshaus (Hameln)
  • Personal Touch: HKS Wäsche & Dessous (Düsseldorf)
  • Concept Shop: Le Pop Lingerie (Cologne)
  • Textile House: CJ Schmidt (Husum)

Champions League

  • Reference Shop: Baeumcher (Wiesbaden) and Maute-Benger (Stuttgart)
  • Personal Touch: Ansary (Munich) and Gaby’s Wäscheladen (Kirchheimbolanden)
  • Concept Shop: Bernstein Underwear (Mannheim)
  • Textile House: Lengermann + Trieschmann (Osnabrück)

Best Supplier Awards

  • Best SS14 Underwear Collection: Marie Jo
  • Best SS14 Swimwear Collection: Sunflair
  • Best SS14 Nightwear Collection: Calida
  • Best Erotic Underwear: Aubade

2015 marked the 6th time the Sous Marketing Award honoured the most creative and successful campaign. Laura Tassias, owner of the Laura Tassias Fashion Lingerie boutique in Wiesbaden, won the coveted Award this year for her exceptional marketing actions.

Le Stelle dell’Intimo


In 1999, Linea Intima created an event in Italy dedicated to the best lingerie and swimwear boutiques. Since that time over  11,900 stores have been nominated (with 850 finalists) and 170 winners. It is an unmissable evening in the Italian industry calendar always held in an exclusive and exciting venue, most recently in Florence. The 2015 event was held on 7th February alongside the Immagine Italia & Co trade show in the remarkable Palazzo Borghese. Italian lace makers Iluna Group were accompanied this year by LYCRA® as official sponsors.

The brands on the jury were Anita, bisbigli, Chantelle, Christies, domani, Freya, Julipet, Hanro, Maison Lejaby, Le Bonitas, Lisanza, Lise Charmel, Maryan Mehlhorn, Millenotti, Paladini, Parah, Pepita, Perofil, Pierre Matignon, Pin Up Stars, PrimaDonna, Simone Pérèle, Triumph, Valery, Verdissima and Wolford.

Coming soon, the results of Sterne der Wäsche (in March 2015) in Munich.