Underlines Magazine, organisers of Stars Best Shop Awards, are thrilled to announce this year’s winners in collaboration with headline sponsor, LYCRA® with other primary sponsors including Anita, Wacoal and Panache. Now in their 13th edition, Stars are the only independent recognition of excellence in the sectors of lingerie, swimwear, nightwear and legwear in the United Kingdom & Ireland.
Supporters of the event include for the first time Dana-co with its brands Natori and Skarlett Blue and The British Independent Retailers Association. Branded partners are Chantelle Lingerie, Maison Lejaby, the Melas Group, Miraclesuit, stichd and Van de Velde (PrimaDonna and Marie Jo).
The jury for 2021 was comprised of some of the best known brands in the British market: Anita, Chantelle. Cottonreal, Cyberjammies, Empreinte, Gottex (Alba), Lise Charmel, Maison Lejaby, Maryan Mehlhorn (Intimate Sales), Mey, Miraclesuit (Patricia Eve), Panache and Wacoal.
Congratulations to the Stars Awards 2021 Winners!
Best Newcomer – SENSH of Hull
Best E-tailer – Mysmartypants.co.uk
Department Store – Voisins of Jersey
Personal Touch Shop – Pretty Things of Cockfosters
Boutique Style – Silks of Glasgow
Special Care Recognition Award: sponsored by Anita – Bravelle of Ireland
Excellence & Outstanding Achievement – Barbara Ashton
SuperStar – Helen’s Lingerie (Ireland)
Editor’s Choice – The Lingerie Room (Northern Ireland)
Unsung Industry Hero Award – Sonia Dolphin of Panache Lingerie
Sports/Athleisure 2021 Bestselling Collection – Anita Active
Lingerie Coordinates 2021 Bestselling Collection – Fantasie
Swim & Beachwear 2021 Bestselling Collection – Gottex
Night & Loungewear 2021 Bestselling Collection – Cyberjammies
Shape/Legwear 2021 Bestselling Collection – Miraclesuit
Supplier of the Year – Wacoal Group
The Awards bring together retailers from all across the UK and the Republic of Ireland to a star-studded evening. The event is held annually in other countries with partner magazines: Stelle dell’Intimo (Linea Intima of Italy); Sterne der Wasche (Sous of Germany); Best of Intima (Intima of the USA) and Top 100 (Intima France).
With thanks for the continuing support of Stars’ headline sponsor:
Stars‘ 2021 list of sponsors: