Last month Organisers of Stars Awards, Underlines Magazine, presented the winners of the best shops & e-commerce site and Bestselling Collection Awards. Here are the worthy winners with their Awards. We wish all the winners and finalists a wonderful Christmas and happy holiday season – see you in 2022!

Once again our thanks to our headline sponsor, LYCRA (, the continuing sponsorship of Anita UKwith the Special Care Recognition Award, Wacoal Europe (with their Elomi, Freya, Fantasie, Wacoal and Goddess brands), Panache Lingerie (with their brands Panache, Panache Sport, Cleo and Sculptresse) ‘Putting our partners first – now and always’  and supporters Natori (Dana Company) along with BIRA (British Independent Retailers Association) and new partners this year Maison Lejaby, Miraclesuit, Chantelle Lingerie, stichd, Van de Velde and the Melas Hosiery Group.

Winners 2021:

Best Newcomer – SENSH of Hull

Best E-tailer –

Department Store – Voisins of Jersey

Personal Touch Shop – Pretty Things of Cockfosters

Boutique Style – Silks of Glasgow

Special Care Recognition Award: sponsored by Anita – Bravelle of Ireland

Excellence & Outstanding Achievement – Barbara Ashton

SuperStar – Helen’s Lingerie (Ireland)

Editor’s Choice – The Lingerie Room (Northern Ireland)

Unsung Industry Hero Award – Sonia Dolphin of Panache Lingerie

Sports/Athleisure 2021 Bestselling Collection – Anita Active

Lingerie Coordinates 2021 Bestselling Collection – Fantasie

Swim & Beachwear 2021 Bestselling Collection – Gottex

Night & Loungewear 2021 Bestselling Collection – Cyberjammies

Shape/Legwear 2021 Bestselling Collection – Miraclesuit

Supplier of the Year – Wacoal Group