The winners of the Top 100 Best Shops in France competition were announced in a fabulous gala evening in the heart of Paris last January. 270 guests were welcomed into the beautiful Pavillon Cambon Capucines for the third edition of the competition, organised by Intima magazine and hosted by Charlie Clarck.
Once again the jury was made up of the main national and foreign brands in the industry, including the big names in the corsetry, nightwear and loungewear segments, with the new addition of swimwear brands. The jurors worked for six months to choose the 100 best shops among the 334 nominees, recognising exceptional performances in the industry.
Five shops were awarded the coveted Prix d’Excellence: Lingerie Sipp in Logelbach, Le Boudoir in Strasbourg, and Lilou Lingerie in Cholet received the same number of votes, while Rêve Ligne in Rennes won the Special Lingerie Excellence Award, and Lyonnaise boutique Cupidon received the Seaside Special Excellence Award. This year, 5 more boutiques attracted the attention of Intima’s editors with their particularly successful decorations and were each awarded with an Intima’s Coup de Coeur Award – È Così in Compiègne, Opium in Montbrison, Fleur d’Eden in Saint-Malo, Glamour Lingerie in Paris, as well as Milles et Une Excuse in Reims.
The Communication Award was attributed to the store which knew how to make the most of its presence in the TOP 100, Les Dessous de Virginie, in Douai, and the Entrepreneurial Award was attributed to Mrs. Julie Sidiot, owner of three shops in her name on the Reunion Island.
Lauched in 2015 to celebrate the 25th anniversary of Intima Magazine, the Top 100 returned to the prestigious Pavillon Gabriel in Paris to honour the best French boutiques. The gala evening saw around 260 guests including retailers, VIPs, suppliers and members of the jury gather to celebrate and network in an exuberant setting.
A total of 354 shops were nominated by the jury, comprised of French and international brands which include Lise Charmel, Aubade, Chantelle, Simone Pérèle, Maison Lejaby, Lou, Rosy, Cosabella, Selmark, Triumph, Anita, Vanity Fair and Oscalito. For this new edition of Top 100 the judging panel welcomed three new participants: nightwear specialist Le Chat, Spanish company Impetus and popular Belgian lingerie brand PrimaDonna.
The event was sponsored by Japanese fibre giant Asahi Kasei, owner of Roica and Cupro.
Intima Magazine celebrated its 25th anniversary in style by launching its debut national retail contest with an exclusive event partnering with the top brands.
The first edition held in January 2015 had a unique format compared to the other Shop Awards organised by the Network Dessous. The selection of the top 100 French stores was entrusted to the jury (18 national and international premium brands). From an initial 350, 100 were shortlisted and honoured during the gala evening.
The Top 100 was held in the heart of Paris (the Pavillon Gabriel in the famous Champs Elysées) in conjunction with the Salon International de la Lingerie and with the participation of LYCRA®, both as a partner and sponsor.
The brands represented were Anita, Antinéa, Aubade, Chantelle, Cosabella, Lise Charmel, Lou, Maison Lejaby, Millesia, Oscalito, Paladini, Rosy, Selmark, Simone Pérèle, Triumph, Vanity Fair, Wacoal and Wolford.