Intima Magazine celebrated its 25th anniversary in style by launching its debut national retail contest with an exclusive event partnering with the top brands.
The first edition held in January 2015 had a unique format compared to the other Shop Awards organised by the Network Dessous. The selection of the top 100 French stores was entrusted to the jury (18 national and international premium brands). From an initial 350, 100 were shortlisted and honoured during the gala evening.
The Top 100 was held in the heart of Paris (the Pavillon Gabriel in the famous Champs Elysées) in conjunction with the Salon International de la Lingerie and with the participation of LYCRA®, both as a partner and sponsor.
The brands represented were Anita, Antinéa, Aubade, Chantelle, Cosabella, Lise Charmel, Lou, Maison Lejaby, Millesia, Oscalito, Paladini, Rosy, Selmark, Simone Pérèle, Triumph, Vanity Fair, Wacoal and Wolford.