The 5th edition of the only independent Retail Awards. Underlines Magazine, organisers, have just announced the nominations for the 2013 competition. Two new Awards are added for 2013 – Hosiery Retailer of the Year and Supplier of the Year. Finalists will be announced in October 2013 with Gala Ceremony in London on Wednesday 20th November.

The usual categories include Best Newcomer, Best Concept Store, Best Personal Touch, Best Reference Shop, Best Standalone Department Store, Best Large Department Store, Best Etailer and of course the Excellence & Outstanding Achievement Award.

These Retail Awards are unlike anything else in the UK and Ireland as uniquely shops and stores cannot nominate themselves but are nominated by the jury of 24 leading brands, representing a cross section of intimate apparel, swimwear and legwear.

In general nominations are presented on the basis of high professionalism (in product knowledge, personal involvement in the sector, good working practices and customer loyalty); merchandising (in terms of structure in relation to shop/store space, furniture and decor, surroundings and window display and/or website); and management (of stock and sales figures, business figures and good financial management).

Only one award will be decided by public vote – The Excellence & Outstanding Achievement Award – 12 names have been put forward. Online voting will commence late August in either of two ways – with our cooperation with Moda UK, the leading trade fair, on or on

Watch out for more news on the two new Awards ‘Hosiery Retailer of the Year’ and ‘Supplier of the Year’ – coming soon!!

lycraStars: Underlines Best Shop Awards gives special thanks to our headline sponsor, Lycra® fibre (a trademark of INVISTA), for their support.

And special thanks to Panache Lingerie for sponsoring the Champagne Reception and Speedo Sculpture for sponsoring the entertainment/compere.

E-tailer award

Ample Bosom Mish Online
David Nieper Perfectly Petite
Essex’ee Legs Simply Group Stockings Direct
Juste Moi of Dartmouth The UK Tights/UK Beachwear
Little Women Undercover Experience
Max Cleavage
Mio Destino Violet’s Knickers

Best Newcomer

10A Lingerie Elegant Secrets
April & Mae Emma H
Aria Essence
Birdies Fleur
Boudica Lingerie Jenny Marie
Chameleon My Lingerie
Cockadoodle Only You Lingerie
Curvature Boutique The Lingerie Boutique
Debby’s Lingerie Vita Boutique
Eden Lake

Concept Store

Amazing Grace Frances Thackray
Amelie’s Follies Guilt Lingerie
Angela Knight Lingerie Joyce Brooks Lingerie
Anon Lingerie Kings Road Sporting Club
Aria Lily & Grace
Betty & Belle Lingerie Boutique
Boutique 65 Loncherie
Cockadoodle Limited Prohibido
Earthwalk Pudding Lingerie
Eden Lingerie Boutique (Halstead) Sweatshop
Elegant Undies Tink’s Pretty Things
Eve Lingerie Venus at K

Excellence & Outstanding Achievement

Angela Knight Madame Foners
D’Braz (Banstead) Sandra Dee
Elys Morleys (Lingerie Department) Sheen Uncovered
Fenwicks Newcastle (Hosiery Department) Tallulah The Little Big Bra Shop
Jarrolds of Norwich (Hosiery Department) Turnbulls of Carlisle

Personal Touch

Adorne Honeytrap Lingerie Perfect Fit (Bristol)
Awens Hoopers Perfect Fit (Sheffield)
Bare Necessities (Melbourne) Kate Barclay Sadie the Bra Lady
Bella Lingerie Kathryn Rolfe Sandra Dee
Blushhh Kimmeridge See Saw
Böschen Knickerbocker Glory Sheen Uncovered
Browns Lingerie & Swimwear Le Reve Lingerie Sheer Elegance
Cahoots Lingerie by Carol Silks (Glasgow)
Caroline Randall Lou Lou’s Sugar & Spice
Carols of Bishops Stortford Loula Tallulah Lingerie
Chantilly Madame Foners Tender Trap
Chic Lingerie Marie The Bra Shop (Aldershot)
Deborah McEwans of Perth The Dressing Room (Bath)
De-zire Mirari The Lingerie Room
Dulwich Trader N Shelley Verite Louise
Fenwick Ltd (Brent Cross) Ophelia Winch and Blatch
Fenwick Ltd (Tunbridge Wells) Peaches & Cream  
Fit To Bust (Leeds) Peaches & Pears

Reference Shop/Store

After Eight Lingerie Fenwicks (Hosiery Dept.
New Bond Street, London)
Russell Smith
April & Mae Foundations Sadie The Bra Lady
Amazing Grace Frillys Sandra Dee
Bare Essentials Guilt Lingerie See-Saw
Bare Necessities (Knutsford) Jolie Sheen Uncovered
Bare Necessities (Melbourne) La Femme Shirley Allum
Belle Femme Lingerie Lace Shirley C Lingerie
Bravado Underwear Louise’s Boutique Silks (Glasgow)
Carols of Bishops Stortford Ophelia Sweet Dreams
Chameleon Pandora’s Box Tallulah Lingerie
Cheshire Lady Perfect Fit (Bristol) The Bra Shop
Contour Personal Touch The Dressing Room (Bath)
Creasey’s Ltd Pour Les Femmes The Little Bra Shop
D’Braz (Banstead) Pretty Things (Buckhurst Hill) Under Cover
Delectable Mrs D Pretty Things (Cockfosters) Up Front Lingerie
De-Zire Rigby & Peller Vanilla Fudge
Feathers of Marlow Roys of Wroxham Winch & Blatch

Standalone Department Store

Anthony Ryans Fenwick Ltd (Newcastle-Upon-Tyne)
Arnotts Fenwick Ltd (Tunbridge Wells)
Austins Fields of Sidmouth
Banbury’s Goods
Barkers Ltd Harrods
Bentalls PLC Hills Retail Stores Ltd
Browns of York Jarrold Dept Store
Camp Hopson McElhinneys Stores
Creasey’s Ltd Palmers
Daniels of Windsor Smith Bradbeer & Co Ltd
Eve & Renshaw Voisins
Fenwick Ltd (Brent Cross) Williams & Griffin
Fenwick Ltd (Canterbury) Woods of Morecambe
Fenwick Ltd (London, New Bond Street)

Large Department Store/Chain

Brown Thomas Hoopers
Debenhams House of Fraser
Elphicks Ltd John Lewis
Elys Morleys Menarys
Harvey Nichols Selfridges

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