The 2013 Winners are revealed!

Stars_Underlines_2013_Award_winners_019

Last night the sectors of underwear, swimwear and legwear were represented by 264 retailers and 24 brands at the 5th edition of Stars in the Cumberland Hotel in London.

Underlines’ Managing Editor commented: “The Underlines’ Star Awards were created in 2007 to recognise and reward entrepreneurial skill, innovation and experience in these specialised sectors. Particularly aimed at independent stores the event highlights the resilience, competence and flair of retailers across the UK and Ireland.” Two new Awards were presented for 2013 – Hosiery Retailer of the Year and Supplier of the Year.

There were 380 nominations for this year’s Awards: 82 finalists were selected with 11 winners of the retail categories and one Supplier of the Year. We would like to thank our Headline Sponsor INVISTA, owner of the LYCRA® fibre brand for their continuing support and encouragement; Panache Lingerie for sponsoring the champagne reception and Speedo Sculpture for their sponsorship of the compere and entertainment.

BEST NEWCOMER AWARD: MYLINGERIE OF BUNTINGFORD

BEST NEWCOMER AWARD: MYLINGERIE OF BUNTINGFORD

BEST CONCEPT STORE AWARD: GUILT LINGERIE OF CHICHESTER

BEST CONCEPT STORE AWARD: GUILT LINGERIE OF CHICHESTER

BEST ETAILER (MULTI-SECTOR): FIGLEAVES.COM

BEST ETAILER (MULTI-SECTOR): FIGLEAVES.COM

BEST SPECIALIST ETAILER: MYTIGHTS.COM

BEST SPECIALIST ETAILER: MYTIGHTS.COM

INDEPENDENT DEPARTMENT STORE: ARNOTTS OF DUBLIN

INDEPENDENT DEPARTMENT STORE: ARNOTTS OF DUBLIN

LARGE DEPARTMENT STORE/CHAIN: HOUSE OF FRASER

LARGE DEPARTMENT STORE/CHAIN: HOUSE OF FRASER

PERSONAL TOUCH WINNER: DE-ZIRE OF INVERURIE (Scotland)

PERSONAL TOUCH WINNER: DE-ZIRE OF INVERURIE (Scotland)

REFERENCE SHOP: CAROL’S OF BISHOP’S STORTFORD

REFERENCE SHOP: CAROL’S OF BISHOP’S STORTFORD

HOSIERY RETAILER OF THE YEAR: Fenwicks of Bond Street

HOSIERY RETAILER OF THE YEAR: Fenwicks of Bond Street

EDITOR’S CHOICE: MADAME FONER OF SWANSEA

EDITOR’S CHOICE: MADAME FONER OF SWANSEA

EXCELLENCE & OUTSTANDING AWARD: D’BRAZ OF BANSTEAD

EXCELLENCE & OUTSTANDING AWARD: D’BRAZ OF BANSTEAD

SUPPLIER OF THE YEAR: CHANTELLE UK LTD

SUPPLIER OF THE YEAR: CHANTELLE UK LTD

Stars teams up with CoppaFeel!

Underlines and Stars are delighted to support CoppaFeel! and its new #BraHijack campaign with the founder of this charity, Kristin Hallenga, appearing on the Stars evening on 20th November 2013.

CoopaFeel! is aimed at educating young people on the importance of checking their boobs regularly and know the signs and symptoms of breast cancer. According to recent research women under the age of 30 are more likely to have their eyes checked than regularly check their own breasts for signs of breast cancer (a disease affecting 1 in every 8 women in the UK). And indeed news reports have revealed that Britain is lagging behind other developed countries in terms of survival rates.

bra_tag_visual_lower_res

The #BraHijack campaign is appealing to the lingerie industry to introduce a small label carrying boob checking reminders to all bras sold in the UK. The label can be simply sewn in with the care label found in all bras and act as a daily reminder to make boob checking part of a woman’s routine.

Congratulations to the 2013 Stars Finalists!

sticker_finalist

Adorne Flowerbags Prohibido
Angela Knight Lingerie Frances Thackray Pudding Lingerie
April & Mae Goods Rigby & Peller
Aria Guilt Lingerie Sadie The Bra Lady
Arnotts Harvey Nichols See-Saw
ASOS House of Fraser Sheen Uncovered
Banbury’s Jarrold Dept Store (Hosiery Dept.) Silks
Bare Necessities Jarrold Dept Store (Lingerie Dept.) Simply Group
Bentalls PLC Jenny Marie Siren & Pearl
Betty & Belle Juste Moi of Dartmouth Smith Bradbeer & Co Ltd
Böschen Kimmeridge Stockings Direct
Boudica Lingerie Lace StockingsHQ.com
Boutique 65 Le Reve Lingerie Sweatshop
Carols of Bishops Stortford Lessbounce.com Sweet Dreams
Chantilly Lily and Grace Tallulah Lingerie
Cockadoodle Ltd Little Women The Bra Shop
Curvature Boutique Loncherie The Dressing Room
D’Braz Loula The Little Big Bra Shop
Debby’s Lingerie Madame Foners Tink’s Pretty Things
Debenhams Mirari Turnbulls
Delectable Mrs D Mish Under Cover
De-Zire My Lingerie Undercover.co.uk
Elys Morleys MyTights.com Violet’s Knickers
Essex’ee Legs N Shelley Voisins
Eve & Renshaw Perfectly Petite Winch & Blatch
Fenwick Ltd Pretty Things (Buckhurst Hill) Woods of Morecambe
Figleaves.com Pretty Things (Cockfosters)  

We wish to express our thanks to everyone who helps this industry event happen and in particular our sponsor Lycra® (a trademark of INVISTA) for their generous support.

We look forward to seeing you for a great evening on Wednesday 20th November at the Cumberland Hotel in London, when the winners will be announced.

Stars Awards: words from the Winners

The independent retail sector in the UK and Ireland is full of creativity, enthusiasm and sound business intelligence.

In 2013 Underlines is organising the only independent awards for the sectors of underwear, swimwear and legwear for the 5th time. The competition is notable and unique in that nominations are provided by our jury (and not by the shops themselves!) and creates unrivalled credibility and acclaim for the winners. Some of them have put into words just how special winning the Stars Underlines Best Shop Awards was for them:

“Winning the prestigious Underlines Department Store Award was a fantastic motivator for our team. They proudly displayed the Award in the window, on the department and enjoyed telling our customers about the criteria required to win it. Our Directors were thrilled that an acknowledgement of all the emphasis the store encourages for first class customer care, exciting ranges and merchandising standards were recognised by the industry and thank our suppliers for working with us on this.”

Denise Green, Lingerie & Womenswear Buyer, Jarrolds of Norwich

“Winning Stars Best Shop Award means a sense of “Pride” to us at Bradbeers. It is encouraging that what we love to do each day is recognised and appreciated. We also feel that our loyal customers are proud of the award coming to us and the local area.”

Liza Maffezzoni, Buyer for Smith Bradbeer, Romsey

“Winning a Stars Underlines Award has been such an honour and a privilege: it is the best accolade that we could wish for and it is recognition that we offer excellent service and product range, great for staff morale and positive customer perception of our business.”

Marjorie Thompson, Owner of Chantilly Lingerie, Rochdale

“Winning the Stars Underlines Award for Outstanding Achievement & Excellence in 2012 left us stunned and delighted. Knowing our customers voted for us meant a great deal and that Christmas we had customers whom we thought had forgotten we were there, come and in and congratulate us! We still have the Award prominently on display in the shop and it really is a testament to our success and customer loyalty.”

Penny English, Owner of See-Saw Lingerie, Altrincham

“Being nominated, let alone becoming a finalist and then going on to win a Stars Underlines Best Shop Award is an endorsement of years of hard work, running your own business can be a lonely process and having the recognition of ‘Best Concept Store’ brought me to the point of tears. Tallulah’s customers love that they are part of and support an award-winning independent lingerie boutique.”

Nicola Adams, owner of Tallulah, Islington London

“When we opened D’Braz in Banstead in 2003, I can remember Chris and I standing on the opposite side of the road in the early hours of a Saturday morning (2.00am!) looking admiringly at our brightly lit window. Exhausted, tearful, proud, nervous – a basket of emotions. Four years on we stood at the Tara Hotel with exactly those emotions having won an Underlines Stars Award (Editor’s Choice) which was followed the subsequent year with the Personal Touch Award. That’s what winning these prestigious awards mean to us – we still have the passion and heart for the business that we had in the very beginning.”

Sue Birchmore & Christine Thompson, Owners of D’Braz, Banstead & Cobham

Stars 2013: Voting is now open!

starsexcellence

Underlines Magazine is proud to announce that voting is now open for the Excellence & Outstanding Achievement Award – the only award to be decided by public vote. 12 names have been put forward by the jury of 24 leading brands, representing a cross section of intimate apparel, swimwear and legwear:

Angela Knight Madame Foners
D’Braz (Banstead) Sandra Dee
Elys Morleys (Lingerie Department) Sheen Uncovered
Fenwicks Newcastle (Hosiery Department) Tallulah
Figleaves.com The Little Big Bra Shop
Jarrolds of Norwich (Hosiery Department) Turnbulls of Carlisle

Voting is open until October 2013 and the winner will be revealed in the Gala Ceremony on Wednesday 20th November at the Cumberland Hotel in London. Good luck to the stores nominated!

STARS: UNDERLINES BEST SHOP AWARDS 2013

The 5th edition of the only independent Retail Awards. Underlines Magazine, organisers, have just announced the nominations for the 2013 competition. Two new Awards are added for 2013 – Hosiery Retailer of the Year and Supplier of the Year. Finalists will be announced in October 2013 with Gala Ceremony in London on Wednesday 20th November.

The usual categories include Best Newcomer, Best Concept Store, Best Personal Touch, Best Reference Shop, Best Standalone Department Store, Best Large Department Store, Best Etailer and of course the Excellence & Outstanding Achievement Award.

These Retail Awards are unlike anything else in the UK and Ireland as uniquely shops and stores cannot nominate themselves but are nominated by the jury of 24 leading brands, representing a cross section of intimate apparel, swimwear and legwear.

In general nominations are presented on the basis of high professionalism (in product knowledge, personal involvement in the sector, good working practices and customer loyalty); merchandising (in terms of structure in relation to shop/store space, furniture and decor, surroundings and window display and/or website); and management (of stock and sales figures, business figures and good financial management).

Only one award will be decided by public vote – The Excellence & Outstanding Achievement Award – 12 names have been put forward. Online voting will commence late August in either of two ways – with our cooperation with Moda UK, the leading trade fair, on www.moda-uk.co.uk or on www.starsunderlinesbestshopawards.com.

Watch out for more news on the two new Awards ‘Hosiery Retailer of the Year’ and ‘Supplier of the Year’ – coming soon!!

lycraStars: Underlines Best Shop Awards gives special thanks to our headline sponsor, Lycra® fibre (a trademark of INVISTA), for their support.

And special thanks to Panache Lingerie for sponsoring the Champagne Reception and Speedo Sculpture for sponsoring the entertainment/compere.

E-tailer award

Ample Bosom Mish Online
ASOS MyTights.com
David Nieper Perfectly Petite
Essex’ee Legs Simply Group
Figleaves.com Stockings Direct
Flowerbags StockingsHQ.com
Juste Moi of Dartmouth The Apparelplace.com
Lessbounce.com UK Tights/UK Beachwear
Little Women Undercover Experience
Max Cleavage Undercover.co.uk
Mio Destino Violet’s Knickers

Best Newcomer

10A Lingerie Elegant Secrets
April & Mae Emma H
Aria Essence
Birdies Fleur
Boudica Lingerie Jenny Marie
Chameleon My Lingerie
Cockadoodle Only You Lingerie
Curvature Boutique The Lingerie Boutique
Debby’s Lingerie Vita Boutique
Eden Lake

Concept Store

Amazing Grace Frances Thackray
Amelie’s Follies Guilt Lingerie
Angela Knight Lingerie Joyce Brooks Lingerie
Anon Lingerie Kings Road Sporting Club
Aria Lily & Grace
Betty & Belle Lingerie Boutique
Boutique 65 Loncherie
Cockadoodle Limited Prohibido
Earthwalk Pudding Lingerie
Eden Lingerie Boutique (Halstead) Sweatshop
Elegant Undies Tink’s Pretty Things
Eve Lingerie Venus at K

Excellence & Outstanding Achievement

Angela Knight Madame Foners
D’Braz (Banstead) Sandra Dee
Elys Morleys (Lingerie Department) Sheen Uncovered
Fenwicks Newcastle (Hosiery Department) Tallulah
Figleaves.com The Little Big Bra Shop
Jarrolds of Norwich (Hosiery Department) Turnbulls of Carlisle

Personal Touch

Adorne Honeytrap Lingerie Perfect Fit (Bristol)
Awens Hoopers Perfect Fit (Sheffield)
Bare Necessities (Melbourne) Kate Barclay Sadie the Bra Lady
Bella Lingerie Kathryn Rolfe Sandra Dee
Blushhh Kimmeridge See Saw
Böschen Knickerbocker Glory Sheen Uncovered
Browns Lingerie & Swimwear Le Reve Lingerie Sheer Elegance
Cahoots Lingerie by Carol Silks (Glasgow)
Caroline Randall Lou Lou’s Sugar & Spice
Carols of Bishops Stortford Loula Tallulah Lingerie
Chantilly Madame Foners Tender Trap
Chic Lingerie Marie The Bra Shop (Aldershot)
Deborah McEwans of Perth The Dressing Room (Bath)
De-zire Mirari The Lingerie Room
Dulwich Trader N Shelley Verite Louise
Fenwick Ltd (Brent Cross) Ophelia Winch and Blatch
Fenwick Ltd (Tunbridge Wells) Peaches & Cream  
Fit To Bust (Leeds) Peaches & Pears

Reference Shop/Store

After Eight Lingerie Fenwicks (Hosiery Dept.
New Bond Street, London)
Russell Smith
April & Mae Foundations Sadie The Bra Lady
Amazing Grace Frillys Sandra Dee
Bare Essentials Guilt Lingerie See-Saw
Bare Necessities (Knutsford) Jolie Sheen Uncovered
Bare Necessities (Melbourne) La Femme Shirley Allum
Belle Femme Lingerie Lace Shirley C Lingerie
Bravado Underwear Louise’s Boutique Silks (Glasgow)
Carols of Bishops Stortford Ophelia Sweet Dreams
Chameleon Pandora’s Box Tallulah Lingerie
Cheshire Lady Perfect Fit (Bristol) The Bra Shop
Contour Personal Touch The Dressing Room (Bath)
Creasey’s Ltd Pour Les Femmes The Little Bra Shop
D’Braz (Banstead) Pretty Things (Buckhurst Hill) Under Cover
Delectable Mrs D Pretty Things (Cockfosters) Up Front Lingerie
De-Zire Rigby & Peller Vanilla Fudge
Feathers of Marlow Roys of Wroxham Winch & Blatch

Standalone Department Store

Anthony Ryans Fenwick Ltd (Newcastle-Upon-Tyne)
Arnotts Fenwick Ltd (Tunbridge Wells)
Austins Fields of Sidmouth
Banbury’s Goods
Barkers Ltd Harrods
Bentalls PLC Hills Retail Stores Ltd
Browns of York Jarrold Dept Store
Camp Hopson McElhinneys Stores
Creasey’s Ltd Palmers
Daniels of Windsor Smith Bradbeer & Co Ltd
Eve & Renshaw Voisins
Fenwick Ltd (Brent Cross) Williams & Griffin
Fenwick Ltd (Canterbury) Woods of Morecambe
Fenwick Ltd (London, New Bond Street)

Large Department Store/Chain

Brown Thomas Hoopers
Debenhams House of Fraser
Elphicks Ltd John Lewis
Elys Morleys Menarys
Harvey Nichols Selfridges

FAB supports Stars Retail Awards

The Fashion Association of Britain (FAB) is the only trade association dedicated to supporting independent fashion retailers through tailored business support services, such as free legal advice and preferential card processing rates.
Robert Jarrett, Secretary and Professional Services & Special Projects Director of the British Independent Retailers Association (BIRA), parent body of FAB, commented:

We are delighted to be supporting the Underlines Stars Awards again this year. The Awards are a great way to highlight the hard work independent shopowners put into their business. We look forward to welcoming the Personal Touch Award winner to FAB and giving them access to our wide range of support services which will help to cut costs, to compete more effectively and to grow in the ever challenging and fast changing world of UK retailing

Stars Underlines Best Shop Awards 2013

Underlines Magazine & The Swimwear Yearbook are delighted to announce the 5th edition of Stars Best Shop Awards.Nominations have been prepared by our jury of 24 brands and will be announced in August 2013.

Launched in 2007, these awards are the only independent recognition of excellence in intimate apparel, swimwear and legwear retailing. All categories (except Excellence and Editor’s Choice) are determined by jury nomination and evaluation.

The 2013 Awards

Reference Shop Award
Concept Store Award
Personal Touch Shop Award
Best Newcomer Award
Standalone Department Store Award
Large Department Store/Group Award
E-commerce Shop Award
Editor’s Choice
Excellence & Outstanding Achievement*

* To be determined by public voting via Stars website in collaboration with Moda Lingerie & Swimwear

And new for 2013!

Legwear Retailer Award
Supplier of the Year Award

The Awards will take place on Wednesday 20th November 2013 at the Cumberland Hotel, Marble Arch, London. With thanks to headline sponsor:

lycra panache
intrfiliere speedo moda
modecity fab moda2

Members of Jury for 2013:

juryupdated