Over 300 VIP guests including boutique owners, buyers, brand representatives and members of the jury came together at the in Schuhbecks Teatro in Munich to celebrate the best lingerie shops and department stores in the country at the 11th edition of Sterne der Wäsche. The glamorous night was conducted by TV presenter Roman Roell, who greeted guests and shared the stage with outstanding artists. Winners from the 2016 Sterne der Wäsche Awards are:
New stores / New looks: Damenwahl (winner in the speciality store category) and Modehaus rapeseed (winner in the fashion outlet category)
Department Store: Galeria Kaufhof
Textile House: H.B. Jensen
Concept Store: fit
Best Boutique: lingerie boutique P1
Flagship Store: Closer
SOUS Marketing Award: Malou lingerie
LYCRA® Display Competition: Wire in lingerie (winner in the speciality store category) and Leffers (winner in the fashion outlet category)
Champions League
Textile House: Engelhorn and Heinrich Petzhold
Concept Store: Darling Frivole
Best Boutique: Liefländer
Flagship Store: Upper Schorfheide and Wäschehaus Wildner
Best SS15 Lingerie Collection: Marie Jo
Best SS15 Swimwear Collection: Sunflair
Best SS15 Nightwear Collection: Calida
Best Lord Brand: Mey
SOUS Special International Textile House Award: Steffl Department Store
Stars Underlines Best Shop Awards 