On March 5, 2017, German specialist magazine SOUS held the twentieth edition of the glamorous Sterne der Wäsche awards ceremony in Munich, honouring the best lingerie shops in Germany. Over 300 VIPs from the industry including retailers, buyers, department managers as well as jury members gathered at the Schuhbecks Theatre for an evening of excitement and emotion followed by a gala dinner and an after-show party.
A high calibre jury of 19 well-known lingerie manufacturers nominated 64 stores in six categories and for the third time the LYCRA® special prize was awarded in the LYCRA® Display Competition.
The 2017 Sterne der Wäsche winners are:
New stores / New looks: Viabella (winner in the speciality store category) and Gustav Ramelow (winner in the fashion outlet category)
Department Store: Galeria Kaufhof and Karstadt
Textile House: Bekleidungshaus Bredl
Concept Store: Doppel D
Best Boutique: Sie – Dessous & mehr
Flagship Store: Wäschetraum
LYCRA® Display Competition: Kurvenreich (winner in the speciality store category) and TC Buckenmaier (winner in the fashion outlet category)
Champions League
Textile House: Modehaus Leffers and Pollozek
Best Boutique: Le Sorelle and Sylvia Weber
Flagship Store: Wäsche & Dessous Individuell and Achatz Wäsche + Dessous
Best SS16 Lingerie Collection: Marie Jo
Best SS16 Swimwear Collection: Sunflair and Primadonna
Best SS16 Nightwear Collection: Calida
Best brand for sports bras: Anita Active
Stars Underlines Best Shop Awards 