On February 25th, trade magazine SOUS once again awarded the STERNE der WÄSCHE to the best and most committed lingerie specialist shops and departments in Germany. Over 300 lingerie VIPs met for the 13th edition of the industry Oscars in the magical mirror tent of the Teatro. Owners and representatives of the most important lingerie shops, textile houses and department stores, as well as members of the jury attended the award ceremony, followed by an after-show party in which nominees and award winners celebrated together.

The high-ranking jury of 22 well-known lingerie manufacturers nominated 62 shops in seven categories, and this year for the first time there was also a separate category to include Austria and Switzerland. In addition, two special prizes were awarded this year for an attention-grabbing product presentation, and for the fourth time Lycra chose the winner of the Lycra showcase competition.

The Triaction by Triumph Special Award celebrated its premiere this year and went to the house that had best staged the Triaction brand. The SOUS Manufacturer Award, on the other hand, was decided by the industry: more than 500 lingerie shops and departments cast their votes, honouring the best collections in various categories.

STERNE der WÄSCHE –The Winners 2018

New Stores / New Looks: La Donna Dessous & Gieggi
Department Groups: Galeria Kaufhof, Dusseldorf Königsallee
Concept Store Big Cups: Curvy Shapes
International Stores: Jelmoli (Zürich) & Ittner (Vienna)
Clothing stores: Jakob Jost
Best Boutique: L. Marie Dessous
Flagship Store: Bella Donna Dessous

Champions League (Former winners who won the STERNE again in 2018):

Clothing stores: Modehaus Garhammer & WKS Kaufhaus
Best Boutique:
Constance Vollmer – Schöne Wäsche & Dessous von Bous
Flagship Store: 
Drunterwelt & Körpernah

SOUS Manufacturer Award:

Best brand for spacer bras: Mey, Simone Pérèle
Best prints on swimwear: Maryan Mehlhorn
Best mix & match programme for sleepwear: Mey
Best lingerie collection from G Cup: PrimaDonna
Best-selling lingerie collection S / S 2017: Marie Jo
Best-selling nightwear collection S / S 2017: Calida
Best-selling swimwear collection S/ S 2017: Sunflair

Lycra special prize: Maute-Benger & Kurvenreich

Triaction by Triumph special prize: Dodenhof