The Stelle dell’Intimo Gala is considered the evening of the “Oscars”, awarding the best Italian shops in the lingerie, beachwear, resort wear and prét-à-porter categories. 300 guests among top retailers, VIPs, industrialists and press attended the 2020 Gala which also brought together 120 stores from all over Italy, the best of the independent multi-brand commercial stores.
The 2020 nominations were evaluated by a prestigious jury including Anita, Bisbigli, Chantelle, Cosabella, Hanky Panky, Iconique, Justmine, Kris Line, Lisca, Lise Charmel, Maison Lejaby, Maryan Mehlhorn, Oscalito, Paladini, Pepita, Simone Pérèle, Triumph, Valery and Wolford. The 4 categories are: Reference Shops, New Generation Shops, Concept Stores, Personal Touch Shops, and to these categories are added the Special Prizes, established on the basis of specific actions of retailers. Amongst the various special prizes in 2020, the Green Touch Prize was also included to reward the stores that have integrated elements of value in the context of sustainability into their business model.
Special Recognition Prizes 2020
Layout – Boutique DAmare (Alghero)
Fitting Specialist – Silvia Intimo (Sesto Fiorentino)
Fitting Specialist – Non Solo Seta (Oleggio)
Web Communication – Elda Elegance (Torino)
Green Touch- Le Perle Monza (Monza)
Trailblazer – Mirage (Vago-Villafranca)
Category Winners 2020
Reference Shop – Desirée (Merano)
Reference Shop – Salzano (Afragola)
Personal Touch Shop – Il Panda (Firenze)
Personal Touch Shop – Alessandra (Roma)
New Generation Shop – Unike Lingerie (Costa Volpino)
New Generation Shop – Unique (Viareggio)
Concept Store – Intimo Rio (Roma)
Concept Store – Marianna Moda Mare (Gardone Riviera)
Achievement Award – Bottino (Genova)
Le Stelle dell’Intimo is a competition conceived by Pisani Editore and organised in Italy by Linea Intima. Stelle dell’Intimo is sponsored by The Iluna Group, supported by Roica by Asahi Kasei and organised with patronage of Federation Moda Italia.
Stars Underlines Best Shop Awards 