The Stelle dell’Intimo Gala was held on 6th February 2021 welcoming the best of the Italian lingerie, beachwear, resortwear and prét-à-porter sector. The finalists were evaluated by a prestigious jury that selected the best stores across Italy, classified them into categories and selected the winners. Brands in the Jury included Anita, Bisbigli, Chantelle, Cosabella, Lisca, Maison Lejaby, Maryan Mehlhorn, Oscalito, Paladini, Simone Pérèle, Triumph, and Wolford, with over 400 guests including top retailers, VIPs, industrialists and press attending the “phygital” – both physical and digital – event.
The awards placed emphasis on activities and digital initiatives that helped stores reinvent themselves during a difficult year. Winners will be invited to attend the Stelle dell’Intimo 2021 cocktail taking place in July, when the awards will be physically presented.
Category Winners 2021
Reference Shop – GioYDea (Milan)
Personal Touch Shop – Vittoria Lingerie (Varese)
New Generation Shop – Mariella Intimo (Clusone)
Concept Store – Lovever (Torino)
Bra Fitter – Karma (Conversano)
Large Department Store – Corti Moda (Busto Arsizio)
Achievement Award – Buizza (Iseo)
Special Recognition Prizes 2021
Layout – Ghibli (Barzanò)
Layout – Luci e Ombre (Alba)
Trailblazer – Via Fratelli Lombardi 1 (Brescia)
Online Sales – Anayana (Robbiate)
Digital Innovation – Cima (Bari)
Social Media – Intimo Gnisci (Locorotondo)
Best Digital Performance – Red Velvet (Camisano Vicentino)
Fan Favourite Award – lineaintima.net
Stars Underlines Best Shop Awards 