Stelle dell’Intimo Gala 2017


The 19th Stelle dell’Intimo gala unveiled the 2017 top Italian retailers on February 11 at Palazzo Borghese, Florence. Starring the 125 very best shops from the intimate apparel, beachwear and hosiery industries in Italy, Stelle dell’Intimo welcomed over 300 guests for an exciting and memorable evening of celebration and networking.

A prestigious jury comprised of 24 top brands selected this year’s winners in four categories – Reference Shops, New Generation Shops, Concept Stores and Personal Touch. The 2017 jury included Anita, Whispers, Chantelle, Christies, Guess, Hanky Panky, Hanro, Julipet, Le Bonitas, Lisanza, Lise Charmel, Luna, Maison Lejaby, Marjolaine, Maryan Mehlhorn, Max Mara Leisure, Oscalito, Paladini, Parah, Pepita, Pierre Mantoux Simone Pérèle, Valery and Wolford.

Stelle dell’Intimo 2017 Winners
Reference Shop: Brighenti (Rome)
Personal Touch: SottoSopra (Rezzato-Brescia)
New Generation: Rubatscher (Bolzano)
Concept Store: Mancini (Bellizzi-Salerno)
Achievement Award: Sorelle Ascoli (Genoa)

Special Recognition Prizes
More nominations over the years: Linea Intima (Cagliari), Dreams in the drawer (Pavia), Ripani Underwear (Ascoli Piceno)  and Torre (Pagani Salerno)
Entrepreneurship: My Lingerie (Merano)
Fitting specialist e-tailer: Red Velvet (Vicenza)
Got Talent: Abbiati Underwear (Seregno-Milano)

Stelle dell’Intimo was created by Pisani Editore and is organised by Linea Intima. The contest was then taken to the USA with The Best of Intima Awards, Germany with Sterne der Wäsche, in the UK with Stars: Underlines Best Shop Awards and France with Top 100.


Stelle dell’Intimo 2016 shines in Florence


The top Italian intimate apparel retailers were unveiled on February 6 in Florence, at the 18th Stelle dell’Intimo gala. The exuberant awards ceremony took place at Palazzo Borghese, and saw over 300 guests including top retailers, VIPs and suppliers gather to network and celebrate the 128 nominated retailers. Winners were selected by a prestigious jury comprised of 24 brands with retailers awarded in four categories: Reference Shops, New Generation Shops, Concept Stores and Personal Touch.

Stelle dell’Intimo 2016 Winners
Reference Shop: Harmony (Barletta)
Personal Touch: One and One (Turin)
New Generation: Silk Shop and Sale (Bassano del Grappa)
Concept Store: The Bee Workers (Forte dei Marmi)
Achievement Award: Spiss (Bolzano)

Special Recognition Prizes
More nominations over the years: Sun and Blue (San Marino), Paprika (Marigliano), Francesca (Livorno) and Trolleybus (Treviso)
Professionalism: Arianna Boutique (Verona)
Marketing & Communications: Gaya Boutique (Milan)
Fitting Specialist: Booty (Genoa)

Stelle dell’Intimo was created by Pisani Editore and is organized by Linea Intima, with the objective of supporting and stimulating the professionalism and creativity of the trade. The contest was then taken to the USA with The Best of Intima Awards, Germany with Sterne der Wäsche, in the UK with Stars: Underlines Best Shop Awards and most recently France with Top 100.

Le Stelle dell’Intimo


In 1999, Linea Intima created an event in Italy dedicated to the best lingerie and swimwear boutiques. Since that time over  11,900 stores have been nominated (with 850 finalists) and 170 winners. It is an unmissable evening in the Italian industry calendar always held in an exclusive and exciting venue, most recently in Florence. The 2015 event was held on 7th February alongside the Immagine Italia & Co trade show in the remarkable Palazzo Borghese. Italian lace makers Iluna Group were accompanied this year by LYCRA® as official sponsors.

The brands on the jury were Anita, bisbigli, Chantelle, Christies, domani, Freya, Julipet, Hanro, Maison Lejaby, Le Bonitas, Lisanza, Lise Charmel, Maryan Mehlhorn, Millenotti, Paladini, Parah, Pepita, Perofil, Pierre Matignon, Pin Up Stars, PrimaDonna, Simone Pérèle, Triumph, Valery, Verdissima and Wolford.

Coming soon, the results of Sterne der Wäsche (in March 2015) in Munich.

Best shops in Germany and Italy are announced!


February saw the glamorous 2014 editions of Sterne der Wäsche, organized by the specialist German magazine SOUS and Stelle dell’Intimo, organized by Italian magazine Linea Intima. The gala dinners were followed by the exciting awards ceremonies and after-show parties at which the nominees and winners celebrated together with the Who’s Who of the lingerie industry.


Part of the Network Dessous family, the awards are the German and Italian equivalent of the Stars Best Shop Awards and are awarded annually to the best and most dedicated lingerie shops and departments stores of each respective country. Specialist stores, buyers and department managers, decision-makers from textile houses and consolidated department stores, the winners of the previous years and the members of the jury were were present to celebrate at a night that pays homage to some of the best shops in the world.

Sterne der Wäsche

Stelle dell’Intimo