In 1999, Linea Intima created an event in Italy dedicated to the best lingerie and swimwear boutiques. Since that time over 11,900 stores have been nominated (with 850 finalists) and 170 winners. It is an unmissable evening in the Italian industry calendar always held in an exclusive and exciting venue, most recently in Florence. The 2015 event was held on 7th February alongside the Immagine Italia & Co trade show in the remarkable Palazzo Borghese. Italian lace makers Iluna Group were accompanied this year by LYCRA® as official sponsors.
The brands on the jury were Anita, bisbigli, Chantelle, Christies, domani, Freya, Julipet, Hanro, Maison Lejaby, Le Bonitas, Lisanza, Lise Charmel, Maryan Mehlhorn, Millenotti, Paladini, Parah, Pepita, Perofil, Pierre Matignon, Pin Up Stars, PrimaDonna, Simone Pérèle, Triumph, Valery, Verdissima and Wolford.
Coming soon, the results of Sterne der Wäsche (in March 2015) in Munich.